Publicists

The Benefits and Costs for Artists Hiring a Publicist

Daniel Grant | Posted 10.24.2011

Daniel Grant

If you were to create a job description for an artist, the list of responsibilities might be very long. There's making art, but then comes the part of letting others know it exists and is worth buying. (This is where the list lengthens.)

Satan Hires Publicist to Improve His Image

Mark C. Miller | Posted 05.25.2011

Mark C. Miller

As a successful celebrity publicist, Michael Levine has dealt with numerous difficult personalities, but he may have just taken on his most challenging client yet: Satan.

Should Authors Avoid Bookstores?

Lev Raphael | Posted 05.25.2011

Lev Raphael

When it comes to promotion, it's not enough to have crafted a great book. You need to figure out what your target audiences might be, where to find them, and how to reach them.

Why Whites Still Dictate Black Style!

Michael Henry Adams | Posted 05.25.2011

Michael Henry Adams

Would a newspaper and website like The Jewish Daily Forward hire a Catholic editor? Would The Advocate engage a straight person as executive director...

The Evolving World of Book Publicity

Angela Hayes | Posted 05.25.2011

Angela Hayes

We're excited about the future of publishing and the many new ways of bringing writers and readers together. And we're looking forward to working with our colleagues in the industry to achieve this together.

A Writer's First Year: "Do Not Snort on NPR" and Other Tips for Flogging Your Book

Holly Robinson | Posted 05.25.2011

Holly Robinson

Nobody is better qualified than you are to advocate for your book. Here are a few helpful tips about book flogging that I've learned during my first year as a published writer:

A Writer's First Year: Where's My Web Butler?

Holly Robinson | Posted 05.25.2011

Holly Robinson

When my book publicist discovered that I neither blogged nor commented on other people's blogs, she instructed me to start. Now. As in, yesterday. I was paralyzed with fear.

STRIP & REBIND: Why Publicists Love the Word "No"

Cassie Ammerman | Posted 05.25.2011

Cassie Ammerman

There is a word that publicists love almost as much as "yes." And it's "no." Seems counterintuitive, right? But it's true. There is little I love more than a solid "no."

The End of the Affair in Hollywood

Candy Spelling | Posted 05.25.2011

Candy Spelling

Big stars are going public on Facebook and Twitter with complaints about other stars. Guys, that's a real no-no. That's why you have publicists and agents and managers and all those other handlers.

Brad and Angie Killed PMK

Naughty But Nice Rob | Posted 05.25.2011

Naughty But Nice Rob

When Brad and Angelina fired their publicists and didn't hire replacements, they changed the Hollywood fame game.

How Not to Interview a Famous Person

Una LaMarche | Posted 05.25.2011

Una LaMarche

There is the fantasy that during an interview, a celebrity will totally spark with you and you will become BFFs and/or lovers, and the interview will just fly because you are having so much fun. No.