I think covers have nerves of steel and a particular make up that allows them to work in high adrenaline situations. They need to be present but unobtrusive at rehearsals for the main cast.
In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.
The 45th anniversary of Dr. Martin Luther King, Jr.'s assassination comes on the heels of a somewhat minor controversy surrounding the use of his name -- or rather, the licensing of his name -- for the foundation that raised the money for the King Memorial on Washington DC's National Mall.
There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.
Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.
Today, marketing has to be more clever than ever before. A marketeer must be multi-disciplined, multi-tasking and multi-technological. And much multi-more. Welcome to the Golden Age of Promotion. Now, it's personal.
Increasing brand awareness should be ancillary to the point of publicly expressing condolences with the nation. There is nothing to be gained when doing good crosses the line into cheap attempts at publicity.
Business Insider just released its list of the top PR disasters of 2012. And from the looks of it, the entire food world needs a new publicist. Six...
People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Being a publicist is more than just knowing how to craft a snazzy email, it's a process and an ongoing effort.
To exhibit demands a bold and exhaustive effort, far away from the security of the studio. An artist must work harder, more aggressively and creatively than the gallery to market and publicize properly. At the end of the exhibition, it is your show and yours alone.
Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.
Clients do not always treat publicists with respect. Since a publicist works closely with a client, the relationship is often tighter than other professional relationships.
Bloggers have become some of the least-censored cultural voice of our time, much like musicians were to the 1960s, 70s and 80s.
I've been lucky in my publishing career to get blurbs from wonderful, well-known authors I admire and respect. But I've also missed out a few crucial times.
Why target Peter Shankman's Help A Reporter Out? Because it embodies everything that is wrong with much of modern online journalism.
If you want media coverage for your business or creative venture -- and, by extension, to exponentially increase your social media presence -- but you don't know how to go about it, here are the 10 commandments to perfect PR.
I love my job. I know it's important. I find joy in doing it well... but unless I am risking my life or the lives of others, my job cannot be that stressful.
As weird as this may sound coming from a book publicist, I've always looked to politics as the ultimate model for what I do.
The new PR is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That's the new PR.
Despite the evidence in favor of blogging, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the web and an owned platform for your social business.
When it comes to promotion, it's not enough to have crafted a great book. You need to figure out what your target audiences might be, where to find them, and how to reach them.
I'm not asking teachers to change how they practice. I am encouraging them to change how they brag
My New Year's resolution is to stop reading those "death of publishing as we know it" articles, because they don't affect me. I'm going to keep writing, for as long as I can.
It appeared the stunt of "killing" off top celebrities from social networking spheres would easily garner $1 million in a day or two. But after 24 hours, the flow of dollars began to slow. That became a catalyst for fodder.
Putting a publicist on the spot publicly is like throwing a bucket of water on a witch -- you can practically hear the hiss as their enthusiasm melts and dissolves into nothing.
