How would you like to be featured on CNN, CBS News, the BBC and VH1? If you're San Francisco area artist Steven Backman, that's just a few months' coverage. But unlike many professionals, he doesn't use a high-end PR firm to shill for him. Instead, he's become his own publicity machine.
We live in a two-dimensional world much of the time. Websites are in many cases replacing brick-and-mortar stores, and texting has replaced real conversation and interchange. But here's what I believe: we have not changed as people.
I hate when there's an elephant in the room. And let's face it -- we've got quite a few elephants roaming around the online community. One of them is the fact that everybody's trying to pitch everything, yet nobody knows HOW to pitch anything.
As a marketer and consultant for new business and creative projects, I see every rule in the book being broken in crowdfunding campaigns. In some cases, these campaigns are even hurting the future of the project, from alienating your audience to scooping your press story.
I have written about celebrity falls from grace in the past, and my typical refrain is that in America anyone can make a comeback. But I think this one's an anomaly. In this case, Deen's got her rear-end in the deep fryer with little hope of coming out crispy and delicious.
When you build a career in any industry, it is important to get into the thick of things and learn as much as you can about the business activities involved so you can become more of an insider as opposed to just a spectator.
In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.
The 45th anniversary of Dr. Martin Luther King, Jr.'s assassination comes on the heels of a somewhat minor controversy surrounding the use of his name -- or rather, the licensing of his name -- for the foundation that raised the money for the King Memorial on Washington DC's National Mall.
There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.
Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.
Today, marketing has to be more clever than ever before. A marketeer must be multi-disciplined, multi-tasking and multi-technological. And much multi-more. Welcome to the Golden Age of Promotion. Now, it's personal.
Increasing brand awareness should be ancillary to the point of publicly expressing condolences with the nation. There is nothing to be gained when doing good crosses the line into cheap attempts at publicity.
People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Being a publicist is more than just knowing how to craft a snazzy email, it's a process and an ongoing effort.