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Publicity

Three Reasons to Apply for Business Awards

John P. David | Posted 03.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

Just Spell My Stock Symbol Right

John P. David | Posted 03.21.2014 | Business
John P. David

One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffe...

Crack the Code on Wikipedia

John P. David | Posted 03.07.2014 | Technology
John P. David

One of the Internet's most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information...

What Does the Source Say?

John P. David | Posted 03.17.2014 | Media
John P. David

If you are ever in a situation where you want to share sensitive information with a journalist, the most important rule (after calling a PR person to help you) is to set very clear ground rules about attribution before the conversation starts.

Jennifer Weiner Is a Genius at Self-Promotion

Lev Raphael | Posted 03.08.2014 | Books
Lev Raphael

How many authors of commercial fiction do you know who get huge, glowing profiles in the New Yorker? Well, Jennifer Weiner just did, as she continues to ride her successful hobbyhorse about not getting respect.

What Happened to Humility?

Malcolm Boyd | Posted 03.05.2014 | Media
Malcolm Boyd

I'll call her Daphne Rouge. Her name has just been called out. She has won a new coveted international award. The crowd filling the immense hall is...

Blackfish Backlash Continues

John P. David | Posted 02.15.2014 | Green
John P. David

From what I know about orca public relations, I think SeaWorld's got a big problem.

Person of the Year?

John P. David | Posted 02.01.2014 | Media
John P. David

Is any single person synonymous with Washington dysfunction and deserving of Person of the Year? Given a lack of leadership, perhaps "Nobody" is the best vote to represent Washington gridlock.

6 Insider Secrets to Getting Published

Laura Rossi Totten | Posted 01.25.2014 | Books
Laura Rossi Totten

Books are the new blogs. If you want to write a book and get it published, you are not alone.

Bullying of a Brand

John P. David | Posted 01.23.2014 | Sports
John P. David

At this stage of the controversy, it is very easy to pile-on and bash the Dolphins, but there's so much conflicting information out there, it's tricky to take a hard stance either way.

How to Win Great Publicity - Without a PR Firm

Dorie Clark | Posted 01.23.2014 | Media
Dorie Clark

How would you like to be featured on CNN, CBS News, the BBC and VH1? If you're San Francisco area artist Steven Backman, that's just a few months' coverage. But unlike many professionals, he doesn't use a high-end PR firm to shill for him. Instead, he's become his own publicity machine.

What's Your Story?

Molly Reynolds | Posted 01.23.2014 | Business
Molly Reynolds

We all love a great story. And you have a story to tell -- you just have to find the best way to mesmerize your audience with it and you'll be golden.

Have Fun While Making Money

MaryEllen Tribby | Posted 11.10.2013 | Business
MaryEllen Tribby

Public relations today, like marketing and advertising, is much more effective when it's done with intelligence, personalization, and individualization.

10 Ways to Increase Your Business Blog Traffic by 227 Percent

Norm Schriever | Posted 11.05.2013 | Business
Norm Schriever

The goal of any professional blog is to get people to click, read, engage and share -- in that order.

Magic Words Chapter Three: Telling Your Story

Dennis Welch | Posted 10.29.2013 | Business
Dennis Welch

We live in a two-dimensional world much of the time. Websites are in many cases replacing brick-and-mortar stores, and texting has replaced real conversation and interchange. But here's what I believe: we have not changed as people.

Miley Cyrus and Why You Are No Longer Relevant

Shaahin Cheyene | Posted 10.28.2013 | Celebrity
Shaahin Cheyene

I'm not a fan of Cyrus by any means but I do love to watch shameless displays of shock and awe publicity. So when the opportunity presents itself, why not exploit it?

Where You Live Might Change Your Writing Career

Lev Raphael | Posted 10.28.2013 | Books
Lev Raphael

Writers and other publishing types love to give new writers advice about how to be successful. But there's one subject they never mention: location.

Caution: Do Not Pitch Yourself Like This, Ever

Ashley Ambirge | Posted 10.06.2013 | Business
Ashley Ambirge

I hate when there's an elephant in the room. And let's face it -- we've got quite a few elephants roaming around the online community. One of them is the fact that everybody's trying to pitch everything, yet nobody knows HOW to pitch anything.

New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results

Ciara Pressler | Posted 08.27.2013 | Small Business
Ciara Pressler

As a marketer and consultant for new business and creative projects, I see every rule in the book being broken in crowdfunding campaigns. In some cases, these campaigns are even hurting the future of the project, from alienating your audience to scooping your press story.

You Can't Be a Racist TV Chef, Ya'll!

John P. David | Posted 08.26.2013 | Media
John P. David

I have written about celebrity falls from grace in the past, and my typical refrain is that in America anyone can make a comeback. But I think this one's an anomaly. In this case, Deen's got her rear-end in the deep fryer with little hope of coming out crispy and delicious.

Author Platform: Use the News to Boost Your Book & Platform

Jennifer S. Wilkov | Posted 08.12.2013 | Books
Jennifer S. Wilkov

Using the news can help boost the visibility of your book, your platform and you! Themes run through your platform and book, whether it is fiction or...

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

BookExpo America: Behind the Scenes for How to Write a Book

Jennifer S. Wilkov | Posted 07.30.2013 | Books
Jennifer S. Wilkov

When you build a career in any industry, it is important to get into the thick of things and learn as much as you can about the business activities involved so you can become more of an insider as opposed to just a spectator.

All About Eve?

Susanne Mentzer | Posted 06.12.2013 | Arts
Susanne Mentzer

I think covers have nerves of steel and a particular make up that allows them to work in high adrenaline situations. They need to be present but unobtrusive at rehearsals for the main cast.

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Ciara Pressler | Posted 06.04.2013 | Small Business
Ciara Pressler

In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.