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Publicity

If I Were LeBron's PR Guy...

John P. David | Posted 07.09.2014 | Sports
John P. David

I don't know where James will play next season, but his current free agency offers an opportunity to make some amends to Cleveland fans, even if he decides to play elsewhere.

Songs That Made Me Want to Work in Music

Lily Golightly | Posted 07.02.2014 | Entertainment
Lily Golightly

I've always known that I've wanted to work in the music industry -- my childhood was filled with mirror-dancing to Debbie Gibson and Tiffany with visi...

Is a Book Publicist Worth the Money?

Holly Robinson | Posted 06.11.2014 | Books
Holly Robinson

Of course, I had no idea how much money a publicist would cost, and I was gobsmacked by their fees. Finally, though, I found a publicist who used to work at a big traditional house and seemed experienced and smart. Here's what I've learned in that time.

Clicking on the Killer's Videos? You Could Be Part of the Problem

Andrea Bonior | Posted 07.27.2014 | Crime
Andrea Bonior

Our fascination gets the best of us, and it starts to look a little too much like adulation, as we shower him with headlines and, as of yet, give his victims only a small percentage of the same press attention.

Every Business Needs a Reputational Firewall

John P. David | Posted 07.16.2014 | Business
John P. David

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story ...

8 Tips for a DIY Book Tour

Holly Robinson | Posted 07.12.2014 | Books
Holly Robinson

Every writer hates the idea of being a carnival barker. Nobody goes out anymore, you tell yourself. Who wants to give a reading where the only people in the audience are your mom and that drunk guy?

Sterling Scandal Winners and Losers

John P. David | Posted 07.02.2014 | Sports
John P. David

Winner: Swift Justice.

We Need to Stop Perpetuating Celebrity Disclosure

Abbie Salter | Posted 06.22.2014 | Entertainment
Abbie Salter

The depths to which celebrities will go to sustain public interest is uncomfortable, and the extent to which the public are interested is, frankly, sinister.

Three Reasons to Apply for Business Awards

John P. David | Posted 05.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

Just Spell My Stock Symbol Right

John P. David | Posted 05.21.2014 | Business
John P. David

One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffe...

Crack the Code on Wikipedia

John P. David | Posted 05.07.2014 | Technology
John P. David

One of the Internet's most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information...

What Does the Source Say?

John P. David | Posted 03.17.2014 | Media
John P. David

If you are ever in a situation where you want to share sensitive information with a journalist, the most important rule (after calling a PR person to help you) is to set very clear ground rules about attribution before the conversation starts.

Jennifer Weiner Is a Genius at Self-Promotion

Lev Raphael | Posted 03.08.2014 | Books
Lev Raphael

How many authors of commercial fiction do you know who get huge, glowing profiles in the New Yorker? Well, Jennifer Weiner just did, as she continues to ride her successful hobbyhorse about not getting respect.

What Happened to Humility?

Malcolm Boyd | Posted 03.05.2014 | Media
Malcolm Boyd

I'll call her Daphne Rouge. Her name has just been called out. She has won a new coveted international award. The crowd filling the immense hall is...

Blackfish Backlash Continues

John P. David | Posted 02.15.2014 | Green
John P. David

From what I know about orca public relations, I think SeaWorld's got a big problem.

Person of the Year?

John P. David | Posted 02.01.2014 | Media
John P. David

Is any single person synonymous with Washington dysfunction and deserving of Person of the Year? Given a lack of leadership, perhaps "Nobody" is the best vote to represent Washington gridlock.

6 Insider Secrets to Getting Published

Laura Rossi Totten | Posted 01.25.2014 | Books
Laura Rossi Totten

Books are the new blogs. If you want to write a book and get it published, you are not alone.

Bullying of a Brand

John P. David | Posted 01.23.2014 | Sports
John P. David

At this stage of the controversy, it is very easy to pile-on and bash the Dolphins, but there's so much conflicting information out there, it's tricky to take a hard stance either way.

How to Win Great Publicity - Without a PR Firm

Dorie Clark | Posted 01.23.2014 | Media
Dorie Clark

How would you like to be featured on CNN, CBS News, the BBC and VH1? If you're San Francisco area artist Steven Backman, that's just a few months' coverage. But unlike many professionals, he doesn't use a high-end PR firm to shill for him. Instead, he's become his own publicity machine.

What's Your Story?

Molly Reynolds | Posted 01.23.2014 | Business
Molly Reynolds

We all love a great story. And you have a story to tell -- you just have to find the best way to mesmerize your audience with it and you'll be golden.

Have Fun While Making Money

MaryEllen Tribby | Posted 11.10.2013 | Business
MaryEllen Tribby

Public relations today, like marketing and advertising, is much more effective when it's done with intelligence, personalization, and individualization.

10 Ways to Increase Your Business Blog Traffic by 227 Percent

Norm Schriever | Posted 11.05.2013 | Business
Norm Schriever

The goal of any professional blog is to get people to click, read, engage and share -- in that order.

Magic Words Chapter Three: Telling Your Story

Dennis Welch | Posted 10.29.2013 | Business
Dennis Welch

We live in a two-dimensional world much of the time. Websites are in many cases replacing brick-and-mortar stores, and texting has replaced real conversation and interchange. But here's what I believe: we have not changed as people.

Miley Cyrus and Why You Are No Longer Relevant

Shaahin Cheyene | Posted 10.28.2013 | Celebrity
Shaahin Cheyene

I'm not a fan of Cyrus by any means but I do love to watch shameless displays of shock and awe publicity. So when the opportunity presents itself, why not exploit it?

Where You Live Might Change Your Writing Career

Lev Raphael | Posted 10.28.2013 | Books
Lev Raphael

Writers and other publishing types love to give new writers advice about how to be successful. But there's one subject they never mention: location.