Should your review be a means by which you demonstrate snarky, scathing wit or sarcasm? In other words, is your review a put-down, stand-up routine? Is it a vitriolic screed? If so, you should not review the book.
After publishing 17 books traditionally -- from Knopf to Penguin to W.W. Norton -- I decided to explore what my New York literary agent calls "the great experiment" of indie publication. Even for a technophile, indie publishing was a high learning curve.