It's a common emerging theme -- unleashing products for a holiday in an accelerated non-sequential order (with so much Christmas stimuli in stores in November I often found myself wondering what happened to Thanksgiving) -- but who is causing and reinforcing this trend?
What's better than festive gourd season? Festive gourds with a pumpkin spice latte and a cozy sweater, preferably in the company of a dog named Steve. Some of the names bandied around the Starbucks back room didn't make the cut however and ended up circling the drain.
Claiming that this drink is "pumpkin spiced" is misleading, if not an outright lie, but it is all too common for a food industry that bases marketing and product sales on an array of inaccurate and false claims.