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Purple Lab

Purple Lab PR Secrets

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Recently, Sharon, Purple Lab's intrepid PR Director, and did a three day nonstop stint of "desk sides," which are one-on-one meetings with magazine ed...

Purple Lab's Guide to Getting The Clean, Natural Look

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

The spring runway - and even many fall runways - were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? S...

Purple Lab and Life After HSN

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

ot a moment of rest since Purple Lab's premiere on HSN went down. We're in the midst of planning the next group of shows for the April.

Purple Lab's 2 a.m. Show on HSN

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

You don't understand. I never stay up late. I don't go out. I don't do coffee. I like to be in bed no later than 11p.m. When I heard Purple Lab and I would have a 2 a.m. slot on HSN, I immediately panicked.

Purple Lab on HSN - Round Two!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Friday noon's Purple Lab was an amazing HSN show. I felt like I was getting my groove except for the ear piece (my Jack Bauer), which was bothering me...

Purple Lab Takes you Behind the Scenes at HSN

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I'm just back from a five show stint on HSN and let me tell you - it's so much easier the second time around. Self portrait with Todd below - pre-sh...

Purple Lab's Debut on HSN

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

On a February morning, I was about to appear on HSN for the first time. Everything I had worked for was about to come to fruition. Purple Lab was happening!

Purple Lab & What It's Like to Be on HSN

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

The trick with live TV presentations is not just knowing your product, but being able to talk about them in front of millions without freezing up in front of the camera.

Purple Lab's HSN Journey

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I know I left off saying that I'd talk about my training and rehearsals but before I go there, I thought I'd give you a quick look at behind the scenes at Purple Lab's HSN.

Purple Lab Debuts on HSN!

Karen Robinovitz | Posted 04.20.2012 | Style
Karen Robinovitz

I have been a completely absentee blogger of late. My life is a whirlwind with a rush of emotions over the Purple Lab debut on HSN, which is on Thur...

The Purple Lab Journey

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

While I'm far behind in the journey of the making of Purple Lab, Todd and I were presenting our business plan to big wigs to oversee the process and bring in contacts from their own money-savvy circles.

Purple Lab -- A Do it Yourself Brand

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I threw the question on Twitter -- what samples do you keep and what do you trash when you get them? Everyone said they wanted little mini glosses.

Stalkerazzi! How to Get Products in the Hands of Celebrities!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

If you get lucky, your photographer could catch -- I don't know, Gwen Stefani -- with your lip gloss in hand.

When Karen Met Sharon

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Just want to pause for a minute to tell you about Sharon Hirsch. She is Purple Lab's Communications Director and she kicks ass!

Christian Siriano Uses Huge Lips Skinny Hips

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

As I continue the story of Purple Lab and the making of a brand, here is a vlog to give you some insider intel on a range of things.

Gearing up for Battle

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

This whole thing - starting a business, becoming a manufacturer, raising money, balancing it with a day job, overseeing back and front end of all operations... it's war, I tell you. WAR!

Purple Lab -- The Beauty Brand Goes Live!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I nurtured Purple Lab, my baby, for way longer than nine months. I felt it kick to get out. And I finally gave birth. Purple Lab's Huge Lips Skinny Hips shipped to stores!

Plastic Fantastic - and a Date With Those Bloggers!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Purple Lab presents a video on plastics.

Love Your Thighs No Matter the Size

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

European women on the beaches of South of France, no matter what they look like, have not a single hang up about their figures and project a sense of confidence that is more desirable than Barbie.

Out of the Box

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I'm taking you back to the last week of April, 2009. It was time to actually assemble our product and get ready to rumble. Purple Lab was coming to life!

A Moment of Success (Finally!)

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

In the last piece, we had just received 30,000 damaged components -- and I was suddenly suffering from severe acid reflex, brought on by stress. But this is the story of a bit of our bright light!

Fashion's Night Out... The Recap!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Fashion's Night Out was a huge, massive, amazing success -- I couldn't have asked for a better experience.

Fashion's Night Out!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

On September 10th, Anna Wintour, fashion's high priestess, and Mayor Bloomberg are sponsoring an all night event to bring retail and the spirit of shopping back.

When Good Manufacturers Go Bad!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I was starting my own business, and It was all starting to fall into place. Then we got the news: All 30,000 of our product components arrived DAMAGED!

Dial B for Business Plan

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I thought raising money to support Purple Lab would be easy. I was wrong.