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Purple Lab

Gearing up for Battle

Karen Robinovitz | Posted 11.11.2009 | Style

Read More: welcometomeet.com, Huge Lips Skinny Hips, Karen Robinovitz, Business Plan, Lip Plumper, Raising Money, Purplelabnyc, Meet on Crosby Street, Lip Gloss, Purple Lab, Style News
Karen Robinovitz

This whole thing - starting a business, becoming a manufacturer, raising money, balancing it with a day job, overseeing back and front end of all operations... it's war, I tell you. WAR!

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Out of the Box

Karen Robinovitz | Posted 10.29.2009 | Style

Read More: Lip Plumper, Huge Lips Skinny Hips, Karen Robinovitz, Lip Gloss, Purple Lab, Purplelabnyc, Style News
Karen Robinovitz

I'm taking you back to the last week of April, 2009. It was time to actually assemble our product and get ready to rumble. Purple Lab was coming to life!

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When Karen Met Sharon

Karen Robinovitz | Posted 10.20.2009 | Style

Read More: Lip Plumper, Purple Lab NYC, Sharon Hirsch, Huge Lips Skinny Hips, Hoodia, Karen Robinovitz, Pr, Lip Gloss, Purple Lab, Style News
Karen Robinovitz

Just want to pause for a minute to tell you about Sharon Hirsch. She is Purple Lab's Communications Director and she kicks ass!

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Plastic Fantastic - and a Date With Those Bloggers!

Karen Robinovitz | Posted 10.06.2009 | Style

Read More: Lip Plumper, Hoodia, Huge Lips Skinny Hips, Karen Robinovitz, Lip Gloss, Purple Lab, Style News
Karen Robinovitz

Purple Lab presents a video on plastics.

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A Moment of Success (Finally!)

Karen Robinovitz | Posted 09.28.2009 | Style

Read More: Lip Plumper, Appetite Suppressant, Manufacturing, Hoodia, Karen Robinovitz, Lip Gloss, Purple Lab, Style News
Karen Robinovitz

In the last piece, we had just received 30,000 damaged components -- and I was suddenly suffering from severe acid reflex, brought on by stress. But this is the story of a bit of our bright light!

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Fashion's Night Out... The Recap!

Karen Robinovitz | Posted 11.21.2009 | Style

Read More: Huge Lips Skinny Hips, Ford Fiesta, Veronica Varlow, Scoop Street, Karen Robinovitz, Lip Gloss, Lip Plumper, Scoop, Sarah Sparkles, Hoodia, DJ Lips, U'luvka Vodka, Purple Lab, Fashions-Night-Out, Fashion, Fashion Week, Style News
Karen Robinovitz

Fashion's Night Out was a huge, massive, amazing success -- I couldn't have asked for a better experience.

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Fashion's Night Out!

Karen Robinovitz | Posted 10.23.2009 | Style

Read More: Jeans, Huge Lips Skinny Hips, Fashion's Night Out, Ford Fiesta, Scoop Street, Karen Robinovitz, Democracy of Nevermind, U'luvka Vodka, Scoop, Lip Plumper, Matt Bernson, Hoodia, Lip Gloss, Purple Lab, Style News
Karen Robinovitz

On September 10th, Anna Wintour, fashion's high priestess, and Mayor Bloomberg are sponsoring an all night event to bring retail and the spirit of shopping back.

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When Good Manufacturers Go Bad!

Karen Robinovitz | Posted 10.19.2009 | Style

Read More: Lip Plumper, Hoodia, Huge Lips Skinny Hips, Beauty, Karen Robinovitz, Lip Gloss, Purple Lab, Style News
Karen Robinovitz

I was starting my own business, and It was all starting to fall into place. Then we got the news: All 30,000 of our product components arrived DAMAGED!

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Dial B for Business Plan

Karen Robinovitz | Posted 09.25.2009 | Style

Read More: Lip Plumper, Purple Lab, Huge Lips Skinny Hpis, Beauty, Karen Robinovitz, Business Plan, Lip Glss, Style News
Karen Robinovitz

I thought raising money to support Purple Lab would be easy. I was wrong.

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PR Playbook

Karen Robinovitz | Posted 09.10.2009 | Style

Read More: Press Kit, Huge Lips Skinny Hips, Lipgloss, Karen Robinovitz, Lip Gloss, Lip Plumper, Hoodia, Beauty, Purple Lab, Marketing Trends, Advertising, Marketing, Marketing to Women, Style News
Karen Robinovitz

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.

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Spaced Out

Karen Robinovitz | Posted 09.05.2009 | Style

Read More: Huge Lips Skinny Hips, Hoodia, Space.NK, Karen Robinovitz, PurplelabNYC.Com, Lip Gloss, Lipgloss, Purple Lab, Style News
Karen Robinovitz

When I got the email from Space.NK, it took me two days to open it because I was afraid of rejection. But I got in! It was the best feeling ever, like getting into your reach school!

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Make a Long Store-y Short

Karen Robinovitz | Posted 08.23.2009 | Style

Read More: Lip Plumper, Hoodia, Huge Lips Skinny Hips, Karen Robinovitz, Lip Gloss, Purple Lab, Scoop, Style News
Karen Robinovitz

While Scoop is not a beauty destination, it is coveted for, among other things, its denim selection. It's the kind of place known for spotting all things new, fun, and fresh.

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Money Money Money Money

Karen Robinovitz | Posted 08.21.2009 | Style

Read More: Lip Plumper, Huge Lips Skinny Hips, Karen Robinovitz, Beauty, Lip Gloss, Purple Lab, Style News
Karen Robinovitz

We are living in a world where consumers have become the media -- they're just as important as the well coiffed ones in the corner offices as the glimmering publishing houses.

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Going Green... Money, that is...

Karen Robinovitz | Posted 08.02.2009 | Style

Read More: Appetite Suppressant, Huge Lips Skinny Hips, Karen Robinovitz, Lip Plumper, Cosmetics, Hoodia, Beauty Industry, Lip Gloss, Purple Lab, PurplelabNYC.Com, Style News
Karen Robinovitz

We are living in a world where consumers have become the media -- they're just as important as the well-coiffed ones in the corner offices as the glimmering publishing houses.

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