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Qualitative Analysis

Social Media Takes a Page From the Playground: Is Quantity or Quality of Relationships More Important?

April Rudin | Posted 12.05.2011 | Technology
Read More: Social Media, Quantitative Data, Twittering, Twitter, Friends, Qualitative-Analysis, Online, Angry Birds, Twitter Followers, Facebook, Social Media Networks, Influence, Technology News
April Rudin

Twitter follower count alone is a poor proxy for influence in the real-world.

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Growing Bolder: Stalking the Boomer Consumer

Marc Middleton | Posted 06.05.2011 | Media
Read More: Marc Middleton, Marketing, Qualitative Analysis, Market Research, Baby Boomers, Demographics, Advertising, Growing Bolder, Media News
Marc Middleton

If you are trying to market to Baby Boomers as a whole, you are destined for failure. Baby Boomers are not a whole. They are a highly diverse and highly fragmented group.

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