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Qualitative Analysis

The Big Data Craze Is Just as Qualitative as It Is Quantitative

Sean Donahue | Posted 07.01.2014 | Media
Sean Donahue

For brands, political campaigns and advocacy organizations that aim to have data-driven conversations with audiences, it will be more important than ever to apply qualitative logic and human reasoning to online analytical models.

Social Media Takes a Page From the Playground: Is Quantity or Quality of Relationships More Important?

April Rudin | Posted 12.05.2011 | Technology
April Rudin

Twitter follower count alone is a poor proxy for influence in the real-world.

Growing Bolder: Stalking the Boomer Consumer

Marc Middleton | Posted 06.05.2011 | Media
Marc Middleton

If you are trying to market to Baby Boomers as a whole, you are destined for failure. Baby Boomers are not a whole. They are a highly diverse and highly fragmented group.