For brands, political campaigns and advocacy organizations that aim to have data-driven conversations with audiences, it will be more important than ever to apply qualitative logic and human reasoning to online analytical models.
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Twitter follower count alone is a poor proxy for influence in the real-world.
If you are trying to market to Baby Boomers as a whole, you are destined for failure. Baby Boomers are not a whole. They are a highly diverse and highly fragmented group.
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