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The song itself is a throwback to the '80s (think Blondie.) The inspirations for the video were Robert Palmer, Jem and the Holograms and Whitesnake. Robert Palmer had his girls and Liz Primo has her boys, in the same red lipstick and HEELS... of course!
Underwear brands, including Los Angeles-based underwear brand Andrew Christian, are increasingly utilizing "normal" models to advertise their wares. This has a two-fold purpose.