Think before you like. A well-populated Facebook page offers an open portal into your buying persona. Once an opportunistic marketer learns which books you read, which movies you like, and which types of food you prefer, it is game on.
Would I be checking because I genuinely wanted to see all those pictures and status updates? Or would I be checking out of some strange obligation now that it was "allowed" again? I hadn't missed social media during my time away, so why go back?
Three months ago, I decided to take a permanent FaceBreak. While I acknowledge Facebook has beneficial qualities -- the ability to share photos and stay in touch with friends and family who live far away, or receive status and event updates from groups and organizations -- it does have a dark side.
My compulsive checking had become a burden instead of a fun way to keep in touch. I wanted to live a better, more present life, and in order to do that I had to stop bombarding myself with information on how everyone else was living theirs.
The timing could not have been worse. Two prominent writers have very publicly announced they're quitting Facebook, back-to-back, as the social network itself is embattled in a struggle to convince its youngest users Facebook is still "cool."