TV must use mobile app technology in this way for a variety of programming -- from presidential debates to sports and awards show -- for it to find a happy ending in the fragmented social media world that searches for audience attention.
If social media content and engagement are a "rabbit hole," then "social aptitude," or what Buffett likes to refer to as circle of competence, is about "not how large the area of it is, it's how well you've defined the perimeter."
What data are Kevin Sorbo looking at to make such a bold declaration? What time period was the peak of morality? When slavery ended? When interracial marriage was deemed legal? After releasing Japanese Americans from Internment Camps?
Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.
Citizens are affected every day -- not just in the weeks before an election -- by the decisions of their elected representatives, and have the right to know when those decisions are being driven by large campaign contributions.