The Reality of Cable TV
Gregg S. Lipman
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Posted 08.26.2012
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TV
Read More:
Reality Tv Ratings,
Cable Tv Ad Recession,
Television,
Reality TV,
Jersey Shore,
Bravo TV,
Reality Tv Branding,
Cable Tv,
Cable Tv Branding,
TV News
The trend of jettisoning a brand's original DNA in favor of ratings is everywhere in cable right now -- and as a branding professional, I wonder how that will affect the overall branding of TV in the long haul.
