Rebranding

Sy Fy: The Latest Mess From Another Stupid Branding Company

Richard Laermer | Posted 08.08.2009 | Media


Richard Laermer

On Tuesday morning, the Sci Fi channel became Sy Fy, which you can be assured will be back as Sci Fi not long after that. You cannot pretend to like this moniker.

Bravo Rebranding, Dropping "Watch What Happens"

Hollywood Reporter | Posted 07.03.2009 | Media


Bravo Media is changing its look and its tagline. The cable network and its digital platforms are undergoing a pop art-inspired redesign, and Bravo...