When individuals feel they are valued members of a team, the company can adapt to change, increase its competitiveness, and survive the harshest of economic swings.
At the core of relevancy is the basic understanding that the audience for the brand really matters, not the other way around. In an age of supporter shift, nonprofits must figure out how to make their brand promise relevant to different generations that have varying needs and perspectives.
As the structure of work changes, so do our relationships and our society. It is the magnitude of this change that now warrants our urgent attention.
Use re-branding as an opportunity to address internal or systemic issues related to culture or organizational design. This is where leadership matters -- think long-term solutions, not quick fixes.
When I got the message that my business was going through new and different challenges, I decided that I should have had a plan B to fall back on. Then after about six very long months, I decided to reinvent my personal brand.
I love my job. And how many of us can really say that? I love the people; I love the variety; I love the flexibility and freedom I'm given to set asid...
One question that is often asked, but rarely answered with any accuracy is just how much money there is in the private military contracting sector. T...
How important is it to control your brand's message online? Just look at McDonald's in Canada's "Our Foods. Your Questions" website, which pulled back the curtain to address one customer's question about why their food looks so good in ads, and not so good in real life.
LA should step up to the global marketing plate and rename our airport after Elizabeth Taylor, one of the great movie actresses of modern times. LAX should become LIZ.
Like everyone else, I've cheerfully hummed, whistled and sung along to Rudolph the Red-Nosed Reindeer for as long as I can remember. But when I listen...
I'm proud to be a leader at a company that has evolved from one man's belief in self-improvement into an international performance-improvement training company that has serviced some of the most influential business leaders in the world
Google will axe two popular brand names, Mashable has reported. Blogger and Picasa will be renamed as part of a branding push following the releas...
Loving this superb project from Antrepo Studio. The idea behind is to create minimalist re-designs of well-known international brand packages. This ju...
Remember when in February 2009 Blackwater changed its name to Xe Services? Didn't do much good, did it? Almost everyone still thinks of it as Blackwa...
Blackwater's genuine mistakes, as well as unfair characterizations in the media, have taken a toll on its public image. But we need to be fair: a lot has changed in the 15 months since Eric Prince stepped down as the company's head.
It used to be that twenty years in one job was a huge asset. Things have reversed today. It's hard to convince a new employer that we are full of creative thinking after spending twenty years in one shop.
General Motors may have backed off a "poorly worded" memo demanding employees call Chevy by its more refined name, Chevrolet, but the company's market...
On Tuesday morning, the Sci Fi channel became Sy Fy, which you can be assured will be back as Sci Fi not long after that. You cannot pretend to like this moniker.
Bravo Media is changing its look and its tagline. The cable network and its digital platforms are undergoing a pop art-inspired redesign, and Bravo...
