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Rebranding

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 08.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Rebranding? Be Like Blue Ribbon Sports (Nike)

George Bradt | Posted 09.22.2014 | Business
George Bradt

The only constant is change. If you're not moving forward, you're falling behind. This is why you need to evolve your brand on a constant basis and even rebrand when warranted.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

New Look, Same Great Mission

Neil Mulholland | Posted 05.26.2014 | Impact
Neil Mulholland

This week, we began a new chapter in our story at the National Park Foundation. We have unveiled a new look -- one that underscores our role as the...

Brand Nation

Michael Drew | Posted 05.19.2014 | Business
Michael Drew

Branding can be thought of as shorthand for what a person knows about you -- your reputation, your reliability, your product. Yes, it's been overuse...

Feminism: 4th Down?

Cate Montana | Posted 04.15.2014 | Women
Cate Montana

Once upon a time, feminism was a clear-cut moral and social imperative and sheer common sense. Now the F word means rants on New Feminism, embodied feminism, Miley Cyrus and rebranding. It's a commodity. Ad agency fodder.

How Rebranding at an Organization Starts From Within

Jose Costa | Posted 03.24.2014 | Business
Jose Costa

Rebranding a company is hard. Many try, many fail -- including big-name brands with years of business experience. If your company is still operating the same way it did when it launched, it's stagnant.

Beleagured by Lawsuits, Santa to Rebrand, Downsize and Outsource

Steven Clifford | Posted 02.18.2014 | Comedy
Steven Clifford

Yesterday Santa Claus announced that children should not expect a visit from him this Christmas, and that all production will be outsourced to China. This outsourcing eliminates legal issues that bedeviled the North Pole-based conglomerate.

You Won't Believe You Swallowed the Whole Thing

Lester & Charlie | Posted 01.23.2014 | Comedy
Lester & Charlie

It would seem a stretch to believe that, with all they're doing to wage war on women, conservatives would think that women would vote for them in droves -- if only they truly understood the conservative message.

How Democrats Are Helping Chris Christie Become the Next George W. Bush

Jason Sattler | Posted 01.23.2014 | Politics
Jason Sattler

Governor Chris Christie (R-NJ) is trudging down the George W. Bush path to the presidency -- and no one seems to be noticing.

Nonprofits Bronx AIDS Services and CitiWide Harm Reduction Merge to Form BOOM!Health

Robert Cordero | Posted 10.14.2013 | Impact
Robert Cordero

The newly merged and rebranded BOOM!Health organization will serve over 8,000 New Yorkers and will become one of the most comprehensive community-based service providers in the United States led by people of color.

What the GOP Isn't Willing to Change

Jason Sattler | Posted 10.15.2013 | Politics
Jason Sattler

Republicans have been having an interesting debate over how their party should change -- interesting, because even Republicans now recognize that Republicans need to change.

A Symbol of Exclusion? Why I Can't Stand the 'Interfaith Logo'

Charlotte Dando | Posted 08.26.2013 | Religion
Charlotte Dando

I want to suggest that if the interfaith movement is due a rebrand, then there's nowhere I'd rather see this upgrading exercise begin than with the "interfaith logo."

Organizing Your Organizational Culture

Jure Klepic | Posted 07.06.2013 | Business
Jure Klepic

When individuals feel they are valued members of a team, the company can adapt to change, increase its competitiveness, and survive the harshest of economic swings.

Nonprofit Brands in the Age of Supporter Shift (Part 4)

Marc Chardon and Hal Williams | Posted 05.28.2013 | Impact
Marc Chardon and Hal Williams

At the core of relevancy is the basic understanding that the audience for the brand really matters, not the other way around. In an age of supporter shift, nonprofits must figure out how to make their brand promise relevant to different generations that have varying needs and perspectives.

The Relationship Perils of Job Loss: Rebranding Work and Workers

Robert Hall | Posted 05.06.2013 | Business
Robert Hall

As the structure of work changes, so do our relationships and our society. It is the magnitude of this change that now warrants our urgent attention.

Re-Igniting Your Brand, From the Inside Out

Chris Curtin | Posted 04.22.2013 | Business
Chris Curtin

Use re-branding as an opportunity to address internal or systemic issues related to culture or organizational design. This is where leadership matters -- think long-term solutions, not quick fixes.

My Personal Brand

Malcolm Levene | Posted 02.19.2013 | Business
Malcolm Levene

When I got the message that my business was going through new and different challenges, I decided that I should have had a plan B to fall back on. Then after about six very long months, I decided to reinvent my personal brand.

"How Do You Do? I Work At Havas Worldwide."

Naomi Troni | Posted 12.10.2012 | Business
Naomi Troni

I love my job. And how many of us can really say that? I love the people; I love the variety; I love the flexibility and freedom I'm given to set asid...

How May We Service You?

David Isenberg | Posted 10.22.2012 | Business
David Isenberg

One question that is often asked, but rarely answered with any accuracy is just how much money there is in the private military contracting sector. T...

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.29.2012 | Business
Shawn Amos

How important is it to control your brand's message online? Just look at McDonald's in Canada's "Our Foods. Your Questions" website, which pulled back the curtain to address one customer's question about why their food looks so good in ads, and not so good in real life.

Bye-Bye LAX, Hello LIZ: Honoring Elizabeth Taylor and Rebranding Los Angeles Airport

Derek Shearer | Posted 04.02.2012 | Los Angeles
Derek Shearer

LA should step up to the global marketing plate and rename our airport after Elizabeth Taylor, one of the great movie actresses of modern times. LAX should become LIZ.

"Rudolph" Sings of Santa as Savvy Manager, Marketer

Michael L. Millenson | Posted 02.15.2012 | Comedy
Michael L. Millenson

Like everyone else, I've cheerfully hummed, whistled and sung along to Rudolph the Red-Nosed Reindeer for as long as I can remember. But when I listen...

6 Ways To Make A Lasting Impression

Peter Handal | Posted 01.18.2012 | Books
Peter Handal

I'm proud to be a leader at a company that has evolved from one man's belief in self-improvement into an international performance-improvement training company that has serviced some of the most influential business leaders in the world

Google Axes Blogger And Picasa Brands

The Huffington Post | Alana Horowitz | Posted 09.04.2011 | Technology

Google will axe two popular brand names, Mashable has reported. Blogger and Picasa will be renamed as part of a branding push following the releas...