Rebranding

Bye-Bye LAX, Hello LIZ: Honoring Elizabeth Taylor and Rebranding Los Angeles Airport

Derek Shearer | Posted 04.02.2012

Read More: Elizabeth Taylor, Urban Politics, Lax, Culture, Los Angeles, Rebranding, Los Angeles News
Derek Shearer

LA should step up to the global marketing plate and rename our airport after Elizabeth Taylor, one of the great movie actresses of modern times. LAX should become LIZ.

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"Rudolph" Sings of Santa as Savvy Manager, Marketer

Michael L. Millenson | Posted 02.15.2012

Read More: Santa Claus, Rudolph the Red-Nosed Reindeer, Marketing, Small Business, Workplace Discrimination, Humor, Workplace Psychology, Rebranding, Comedy News
Michael L. Millenson

Like everyone else, I've cheerfully hummed, whistled and sung along to Rudolph the Red-Nosed Reindeer for as long as I can remember. But when I listen...

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6 Ways To Make A Lasting Impression

Peter Handal | Posted 01.18.2012

Read More: Impressions, Slidepollajax, Internet-Identity, First Impressions, Personal Branding, Social Networking, Rebranding, Books News
Peter Handal

I'm proud to be a leader at a company that has evolved from one man's belief in self-improvement into an international performance-improvement training company that has serviced some of the most influential business leaders in the world

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Google Axes Blogger And Picasa Brands

The Huffington Post | Alana Horowitz | Posted 09.04.2011

Read More: Google, Blogger, Twitter, Google Plus, Google+, Social Network, Youtube, Branding, Evan Williams, Picasa, Rebranding, Technology News

Google will axe two popular brand names, Mashable has reported. Blogger and Picasa will be renamed as part of a branding push following the releas...

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BLOGWATCH> Less Is More: Packaging Goes Minimal On Antrepo

bumbumbum | Posted 05.25.2011

Read More: Nesquik, Advertising, Product Design, Graphic Design, Nutella, Design, Packaging, Mr. Muscle, Red Bull, Product Redesign, Schweppes, Toffifee, Nestle, Rebranding, Antrepo, Arts News

Loving this superb project from Antrepo Studio. The idea behind is to create minimalist re-designs of well-known international brand packages. This ju...

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A Rose by any Other Name Would Smell Like a "New Humanitarian"

David Isenberg | Posted 05.25.2011

Read More: Private Military Security Contractors, International Peace Operations Association, Humanitarianism, Rebranding, Business News
David Isenberg

Remember when in February 2009 Blackwater changed its name to Xe Services? Didn't do much good, did it? Almost everyone still thinks of it as Blackwa...

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Shaping up Blackwater's Act

David Isenberg | Posted 05.25.2011

Read More: Whistleblowers, Cia, XE Services, Blackwater, Rebranding, Business News
David Isenberg

Blackwater's genuine mistakes, as well as unfair characterizations in the media, have taken a toll on its public image. But we need to be fair: a lot has changed in the 15 months since Eric Prince stepped down as the company's head.

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How Do I Hang Onto My Job When Layoffs Loom?

Liz Ryan | Posted 05.25.2011

Read More: Severance, Liz Ryan, Layoff, Job Search, Advice, Career Change, Rebranding, Job Hunt, Business News
Liz Ryan

It used to be that twenty years in one job was a huge asset. Things have reversed today. It's hard to convince a new employer that we are full of creative thinking after spending twenty years in one shop.

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WORST Corporate Rebrandings (PHOTOS)

Huffington Post | Sara Yin | Posted 05.25.2011

Read More: Chevrolet, Aol, Logos, Car Ads, Rebranding, Xe, Willis Group Holdings, Chevy Ads, Sears Tower, Chevy, Marketing, General Motors, Radio Shack, Blackwater, Brinks, Slidepollajax, Phillip Morris, GMAC Bailout, Business News

General Motors may have backed off a "poorly worded" memo demanding employees call Chevy by its more refined name, Chevrolet, but the company's market...

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Sy Fy: The Latest Mess From Another Stupid Branding Company

Richard Laermer | Posted 05.25.2011

Read More: Bad Image, NBC Universal, Corporate Monolilth, E! True Hollywood Story, Sci Fi Channel, Trutv, Sy Fy, Comedy News, Bad Brands, Court Tv, Tlc, Amc, Rebranding, SyFy Channel, Scifi Syfy, Media News
Richard Laermer

On Tuesday morning, the Sci Fi channel became Sy Fy, which you can be assured will be back as Sci Fi not long after that. You cannot pretend to like this moniker.

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Bravo Rebranding, Dropping "Watch What Happens"

Hollywood Reporter | Posted 05.25.2011

Read More: Television, Bravo Rebranding, Tv, Bravo Watch What Happens, Branding, Bravo, Bravo by Bravo, Rebranding, Media News

Bravo Media is changing its look and its tagline. The cable network and its digital platforms are undergoing a pop art-inspired redesign, and Bravo...

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