Keen on promoting the walking and cycling options the city has to offer, Transport for London teamed up with Recyclebank to launch re:route, an app that rewards Londoners for walking and cycling.
The key is to make green practical, not painful. To innovate our way past sacrifice to shiny efficiency without really letting consumers know they're using less.
There are so many reasons to recycle: it keeps waste out of the landfill, it lessens the need for virgin plastic, metal, and paper materials, it costs...