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Red Bull

Shattering the Limits of Human Potential

Dr. Andy Walshe | Posted 06.11.2013 | Business
Dr. Andy Walshe

Felix Baumgartner jumped from the edge of space and into the hearts and minds of millions across the globe. His message - our message - was simple: P...

LOOK: Time For Homemade Flying Vehicles To Fall Into Water!

Posted 04.08.2013 | DC

WASHINGTON -- Red Bull is bringing their Flugtag, an event featuring homemade "flying" vehicles falling into water, back to the U.S. this fall. To ...

POV Downhill Bike Race Speeds Through City

Posted 04.02.2013 | Sports

Looking for an adrenaline rush? Red Bull's Descenso del Cóndor mountain bike challenge should do the trick. The downhill course is set in the unfo...

Red Bull: Blackmailers Threaten To Taint Drinks

Reuters | Posted 05.14.2013 | Business

* Red Bull says blackmailers threaten to taint drinks * No evidence so far that drinks actually contaminated * Says went...

Big Change For Monster

AP | CANDICE CHOI | Posted 02.14.2013 | Business

NEW YORK -- Monster Beverage Corp. is changing the labeling on its cans so that its energy drinks will no longer be considered dietary supplements, a ...

Lawsuit Claims Red Bull Uses Deceptive Marketing

Reuters | Posted 03.19.2013 | Home

By Bernard Vaughan NEW YORK, Jan 16 (Reuters) - Red Bull, the popular energy drink whose slogan is "gives you wings," provides no more...

5-Hour Energy Accused Of False Advertising

The Huffington Post | Harry Bradford | Posted 01.03.2013 | Business

The energy “shot” that promises “no crash” may be heading for one itself. Living Essentials, the distributor of 5-Hour Energy, a high-selli...

WATCH: Wakeskaters Ride On Sea Of Cranberries

The Huffington Post | Rachel Tepper | Posted 12.17.2012 | Home

A new video from Red Bull offers an up-close look at the gorgeous and unique way cranberries are harvested -- with a twist. Red Bull invited two pr...

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 02.13.2013 | Technology
Shawn Amos

YouTube's new look makes it easier for people to find your videos - but are you creating anything worth watching? If your brand isn't taking advantag...

Taste Test: Red Bull's New Flavors

Posted 11.27.2012 | Home

Earlier this month, 7-Eleven announced that it would be the exclusive retailer of the new Red Bull Editions until March, when the flavors will launch ...

Bill Nye on Climate Change: Hurricane Sandy Is Just The Beginning

Shira Lazar | Posted 01.13.2013 | Science
Shira Lazar

Everyone's favorite multi-platform professor, Bill Nye the Science Guy, streams into What's Trending via Google+ Hangout to discuss evolution, climate change, online learning and much more.

Red Bull Launches 3 New Flavors

Posted 11.13.2012 | Home

Last month, Red Bull announced that it was changing its signature flavor for the first time with three Red Bull Editions. These new products, availabl...

Presidential Election 2012: Let the Best Brand Win

Mario Simon | Posted 01.04.2013 | Business
Mario Simon

Political leaders have known for centuries what commercial organizations have recently discovered: The most successful brands are rooted in universal human ideals.

Janean Chun

Red Bull Stratos May Change Future Of Marketing

HuffingtonPost.com | Janean Chun | Posted 10.15.2012 | Small Business

One small jump for Red Bull, one giant leap for business marketing: Red Bull Stratos may be the most successful marketing campaign of all time. Mo...

Edge-Of-Space Leap Attracts Record Number Of YouTube Viewers

The Huffington Post | Catharine Smith | Posted 10.15.2012 | Technology

Felix Baumgartner captured the attention of the web on Sunday when he jumped from a capsule 128,000 feet above Earth and landed safely on the ground i...

Red Bull Heir Reaches Hit-And-Run Settlement

AP | Posted 09.26.2012 | World

BANGKOK -- The billionaire family of a Red Bull energy drink heir accused of killing a police officer in a hit-and-run accident paid the officer's sib...

Red Bull Heir Arrested For Running Over Cop With Ferrari

AP | Posted 11.03.2012 | World

Associated Press BANGKOK -- A grandson of the creator of the Red Bull energy drink has been arrested for driving a Ferrari that struck a police off...

Alice Hines

Showing Thigh, Bros Embrace Short-Shorts (Photos)

HuffingtonPost.com | Alice Hines | Posted 08.31.2012 | Small Business

Start drooling, ladies. If one clothing brand has its way, bros across the nation will soon be exposing a few more inches of hairy thigh. Frat bro...

Social Media: 3 Big Trends to Watch in the Next 6 Months

Beverly Macy | Posted 09.09.2012 | Media
Beverly Macy

Can you believe we've just sailed past the first half of 2012? Social media continues to make inroads into our business lives and is finally being taken seriously by business leaders in most industries from entertainment to healthcare to financial services to non-profits and beyond.

World Record Holding Sky Diver Talks Free Fall

James M. Clash | Posted 09.04.2012 | Travel
James M. Clash

"At about 90,000 feet, I reached more than 600 miles per hour. The altimeter on my wrist was unwinding very rapidly, but there was no sense of speed."

Le Mans: 24 Hours of Whacked Outfits, Breaking Records and Speeds of 211 MPH

Susan Michals | Posted 08.18.2012 | Home
Susan Michals

While this race is 24 hours on the track, many devotees arrive 4-5 days ahead of time to celebrate all things Le Mans. Fans collide from all corners of the globe -- from Denmark to New York to Japan, ranging in age from 6 months with strollers to those well over 90 with walkers.

Detroit Hip Hop Collective Clear Soul Forces Subject of Red Bull Documentary

Kelly Frazier | Posted 06.23.2012 | Detroit
Kelly Frazier

The Sound & Vision documentary with Clear Soul Forces takes an ambitious look into the passions that these four guys have and how hip-hop has helped them get past environmental, societal, and personal obstacles.

Red Bull To Launch Zero Calorie Energy Drink

Posted 03.21.2012 | Home

On April 2, Red Bull is launching a zero-calorie version of its energy drink: Red Bull Total Zero. The drink will also contain no sugar or carbs and w...

PHOTOS: What Would Happen If The Goldman Sachs Logo Went Hipster

The Huffington Post | Harry Bradford | Posted 03.19.2012 | Business

If your favorite brands were run by hipsters, would their logos wear skinny jeans? Thanks to graphic artist Dave Spengeler and his Tumblr, Hipster ...

Maybe Next Leap Year.. Red Bull Leap From Ren Cen Cancelled

Posted 02.29.2012 | Detroit

Time for Detroiters to start counting down to Feb. 29, 2016. On a blustery Wednesday in the Motor City, wings alone weren't enough to save the Red...