Every season, I learn a little more about how this spectacle touches millions of women who will never find themselves in a darkened theater watching... clothes. Here's why the shows might actually matter to you, even if you think they don't:
Do I believe that you should follow every trend and obsess over your hair? No! Do I think every woman needs an expensive, fancy wardrobe? Not at all. But what I've learned along the way is that getting your fashion and beauty ducks in row lets you obsess less and accomplish more.