Social influence has become a numbers game. How many likes, shares, followers, clicks can you collect? It turns out that it doesn't matter how much influence someone has if their message is irrelevant. Influence can provide sway, but relevance can spark action.
Jarvis Coffin | Posted 05.25.2011
How about we stop fishing in our pockets for the keys and get comfortable with the media value of the Internet as it exists right now, on this side of the door, as furnished by all of the relevant content?
Scott Lachut | Posted 11.17.2011
This quest for what might be, creates a seemingly infinite feedback loop where consumption continuously renews the appetite.
Beverly Macy | Posted 11.27.2011