Remote Control

A Tribute to Ken Ober

Jeff Kahn | Posted 11.17.2009 | Comedy


Jeff Kahn

I got my first professional writing job on none other than MTV's Remote Control. It was a blast to work on that show and to get to hang out with Ober every day.

Remote Controlled

Lisa Napoli | Posted 11.18.2009 | Media


Lisa Napoli

So perhaps it wasn't as revolutionary as the birth control pill or the automobile or hot lead type, but the first wireless remote control, when it debuted in 1956, created a culture of instant gratification.

The Writers Workbench: Universal Remote R50

Robert J. Elisberg | Posted 08.23.2009 | Media


Robert J. Elisberg

The remote control: once, the greatest invention known to couch potatoes, it has now become among their greatest banes. Enter the universal remote.

"Remote Control Marketing": Don't Interrupt. Interact.

Robert Rosenthal | Posted 07.17.2009 | Media


Robert Rosenthal

The arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.

In Tough Economic Times, Marketers Reconnect to Core Purpose: Classic Jack

Jack Myers | Posted 11.01.2008 | Media


Jack Myers

Marketers' objectives are shifting away from traditional cost efficiency-based criteria and towards increased emphasis on value, results, and relationship-based decision making.