Making People Cry Isn't a Good Nonprofit Mobile Strategy
Joe Waters
|
Posted 06.26.2012
|
Business
Read More:
Smartphones,
Emotion,
Cause Marketing,
Mobile Technology,
QR Codes,
Response to Marketing,
Business News
Think about the implications for nonprofit marketing. You've worked hard to create a strong emotional message with your nonprofit videos but on smartphones it will fall on blind eyes. So, if you can't make people cry on their smartphones, what should your goals be?
