Following her recent blockbuster album launch (2 million in sales and counting), US musician Taylor Swift could perhaps lay claim to the crown of America's "Merchant Princess," and could teach many retailers and shopper marketers a thing or two about the science of "selling stuff."
The power of visuals in marketing and advertising is not the future, it is the present. Ok, technically it's the present AND the future but my point is this is not something that's coming down the road nor is it a trend or a fad for that matter.
When it comes to the Internet of Things, the possibilities are endless. How could it not? With the advent of wearable technology as just ONE example of the places -- or better still, the things the Internet is finding a home in -- endless possibilities may not even describe it well enough.
Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.
A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.