Marketing in Disguise
When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.
When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.
AP | MARTIN CRUTSINGER | Posted 11.17.2009 | Business
WASHINGTON — Improved retail sales gave Wall Street a boost Monday but provided little hope for a robust holiday shopping season that might invi...
Jenny Darroch | Posted 11.12.2009 | Home
It seems that many retailers have slashed inventory this year, perhaps more so than previous years.
AP | LISA A. FLAM | Posted 11.22.2009 | Business
NEW YORK — This gift-giving season, $25 and under is the place to be. The economy is slowly recovering, yet consumers remain nervous, leading ret...
AP / Huffington Post | By STEPHEN MANNING | Posted 11.01.2009 | Business
WASHINGTON -- Lender CIT Group has filed for Chapter 11 bankruptcy protection, in an effort to restructure its debt while trying to keep loans flowing...
Wall Street Journal | By VANESSA O'CONNELL | Posted 10.26.2009 | Business
In a windowless factory in this African village, Tiffany is teaching more than 80 workers to transform raw diamonds into gems for Tiffany engagement r...
Sarah O'Leary | Posted 09.29.2009 | Business
You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.
McClatchy | Kevin G. Hall | Posted 11.10.2009 | Business
After a year of economic crisis and an even longer slump, the nation's retailers are facing a consumer who's more reluctant to buy than ever before in...
Sarah O'Leary | Posted 08.14.2009 | Media
Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."
Sarah O'Leary | Posted 08.04.2009 | Business
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
usatoday.com | By Jayne O'Donnell and Rachel Huggins | Posted 08.29.2009 | Business
More retailers are accepting food stamps, as a record number of consumers are turning to government aid to pay for groceries. Nearly 39 million peopl...
New York Post | Posted 07.02.2009 | Style
Here's some more motivation to lose those extra pounds -- recession-stung retailers are dropping plus-size clothing from their collections because it'...
AP | Posted 06.04.2009 | Business
WILMINGTON, Del. — Discount retailer Filene's Basement said Monday that it has filed to reorganize under Chapter 11 bankruptcy protection, less ...
projects.flowingdata.com | Posted 04.13.2009 | Business
Over the weekend, I mapped the spread of Walmart using Modest Maps. It starts slow and then spreads like wildfire in the southeast and makes its way t...
AP | MARTIN CRUTSINGER | Posted 04.12.2009 | Business
WASHINGTON — Retail sales fell in February for the seventh time in the past eight months. While the decline was less than expected, economists a...
Bloomberg | Allison Abell Schwartz and Mark Clothier | Posted 04.06.2009 | Business
March 6 (Bloomberg) -- AnnTaylor Stores Corp. plunged the most in more than eight years in New York trading after a shrinking job market stifled deman...
AP | Posted 04.05.2009 | Business
BENTONVILLE, Ark. — Wal-Mart Stores Inc. says February same-store sales rose 5.1 percent, far above analyst expectations. The world's largest r...
AP | ANNE D'INNOCENZIO and MAE ANDERSON | Posted 04.03.2009 | Business
NEW YORK — Retailers left standing amid the carcasses of their competitors are going after orphaned customers. They're using aggressive mailers,...
Reuters | Posted 03.29.2009 | Business
ATLANTA (Reuters) -- Retailer Sears Holdings Corp (SHLD.O) posted stronger-than-expected quarterly results on Thursday as it cut costs during the rece...
Reuters | Emily Chasan and Phil Wahba | Posted 03.28.2009 | Business
NEW YORK, Feb 24 (Reuters) - A federal bankruptcy judge on Tuesday approved the sale of luxury retailer Fortunoff Holdings LLC to a group of seven li...
Huffington Post | Julie Satow | Posted 03.08.2009 | Business
The number of Americans who applied for unemployment benefits last week surged to 626,000--the highest level since 1982. At the same time, the number ...
New York Times | Terry Pristin | Posted 03.07.2009 | Business
After more than 30 years on Madison Avenue, the retailer E. Braun & Company is packing up its $3,500 hand-embroidered tablecloths and $2,390 bedding s...
Clusterstock | Harry Blodget | Posted 01.27.2009 | Business
Retailing has always been a tough business. Now it's a brutal business. Some observers now predict that more than 25% of retailers may go bust in th...
236.com | Posted 11.22.2009 | Business
Dammit shoppers, you're ruining Christmas! Terrified of how low this Christmas season's sales might turn out to be, retailers have been slashing price...
247wallst.com | Posted 01.26.2009 | Business
To the amazement of Wall St., Amazon today said it had "its best holiday ever". In the firm's statement it said "Amazon announced the 2008 holiday ...
Sarah O'Leary | Posted 11.16.2009 | Business