This is the take away from our deep dive on ways brands, agencies and start-ups can better work together in the rapidly shifting digital ecosystem discussed at this year's Tech Madison Avenue conference in New York.
Nick Law is the Global CCO of one of the world's most innovative and disruptive creative agencies. The architect of the Nike Fuel Band, Nick not only understands the ways brands must now connect with consumers -- he's the one building the bridges between them.
It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.
As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.
Sarah Palin is now busting Mitt Romney's chops whenever she can for not having sufficient "conservative instincts". But during Palin's successful 2006 gubernatorial campaign in Alaska, both Palin's and Romney's political ambitions converged.