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Rick Ridgeway

Fortune Green: Consumers Won't Pay Extra, But Companies Will

Jennifer Schwab | Posted 05.10.2013 | Green
Read More: Hannah Jones, Will.I.Am, The Nature Conservancy, Nike, Sca, Joe Taylor, Fortune Green Brainstorm 2013, Aramark, Lincoln Financial Field, Patagonia, Green Innovations, Philadelphia Eagles, Fortune Magazine, Christina Weiss Lurie, Adam Lashinsky, Mark Tercek, Rick Ridgeway, Geof Rochester, Fortune Green, Roz Brewer, Sam's Club, Panasonic, Yvon Chouinard, Kimberly-Clark, Green News
Jennifer Schwab

The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.

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Opportunity to Grow Greener Businesses (With a Discount)

Terry Gardner | Posted 05.25.2011 | Los Angeles
Read More: New Belgium, Rick Ridgeway, Dwell Media, Patagonia, LA Center Studios, Bmw, Los Angeles City Council, Entrepreneurs, Green Business, Opportunity Green, Ecopreneur, LA Events, Eric Garcetti, Green Holiday, Los Angeles News
Terry Gardner

The way Tom Ridgeway, VP of Patagonia's Environmental Programs, describes Patagonia's approach to products, it seems like the store has an "eco oath" much like a doctor's hippocratic oath ("First do no harm").

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Greening Hollywood: Democratizing Sustainability

Paige Donner | Posted 05.25.2011 | Green
Read More: Michael Besancon, Whole Foods, Democratizing Sustainability, Wal-Mart, Patagonia, Business, Fortune Magazine, Barack Obama, Greening Hollywood, Charles Zimmerman, Ucla, Rick Ridgeway, Environment, Sustainability, Green Economy, Solar Roofs, Green Buildings, Government Regulation, Green Roofs, Sustainable Packaging, Green News
Paige Donner

I'll 'fess up. "Democratizing sustainability," is not a phrase I coined nor one I've even used before.

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