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Rick Ridgeway

Fortune Green: Consumers Won't Pay Extra, But Companies Will

Jennifer Schwab | Posted 07.10.2013 | Green
Jennifer Schwab

The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.

Opportunity to Grow Greener Businesses (With a Discount)

Terry Gardner | Posted 05.25.2011 | Los Angeles
Terry Gardner

The way Tom Ridgeway, VP of Patagonia's Environmental Programs, describes Patagonia's approach to products, it seems like the store has an "eco oath" much like a doctor's hippocratic oath ("First do no harm").

Greening Hollywood: Democratizing Sustainability

Paige Donner | Posted 05.25.2011 | Green
Paige Donner

I'll 'fess up. "Democratizing sustainability," is not a phrase I coined nor one I've even used before.