The voices of the streets represent a unifying message -- these events must prioritize legacy and what will remain after the race is run and the final whistle blows. If not, the shareholders won't even reach the qualifiers, let alone the players.
Instead of these run-of-the-mill-seen-them-a-thousand-times-and-I'm-bored-to-tears events, perhaps the 2016 Olympics, held in Brazil's Rio de Janeiro, can feature several events never before seen in an Olympic arena.
Brazil has been in a state of depression since getting knocked out of the Copa de las Americas. The land of the samba is now struggling to manage the skyrocketing costs that will make the 2014 World Cup the most expensive ever.