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Robert Cialdini

Do You Have Captive Value?

Cari E. Guittard | Posted 09.02.2014 | Business
Cari E. Guittard

I just recently wrapped teaching my annual Women's Leadership course at the Hult International Business School here in San Francisco. By design, the ...

Become More Highly-Valued

Kare Anderson | Posted 07.26.2014 | Good News
Kare Anderson

For some of us asking is hard, but giving feels natural. Yet a healthy relationship, over time, is where both feel strengthened by the mutual support they experience together.

How Raising Prices Can Increase Your Sales

Dorie Clark | Posted 03.05.2014 | Small Business
Dorie Clark

It's every business executive's worst nightmare: you raise your prices, only to alienate your customers and decimate your bottom line. But what if the reverse were true?

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.

Rejecting free savings out of sheer dumbness: common!

David Roberts | Posted 05.25.2011 | Green
David Roberts

Reprinted with permission from Grist.org. ...

Influence: The Psychology of Persuasion

Jim Randel | Posted 05.25.2011 | Books
Jim Randel

The premise of Robert Cialdini's book is that in our increasingly complex and pressured world, we often make decisions by falling back on instinctive patterns.

Wall Street Lawyer on "The Positive Presumption"

Jim Luce | Posted 05.25.2011 | Business
Jim Luce

Meet Eugene Lee, a mid-level associate at a Top 40 law firm on Wall Street who succeeds in business by being real, honest, and kind. Good news.