It's every business executive's worst nightmare: you raise your prices, only to alienate your customers and decimate your bottom line. But what if the reverse were true?
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It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.
Reprinted with permission from Grist.org. ...
The premise of Robert Cialdini's book is that in our increasingly complex and pressured world, we often make decisions by falling back on instinctive patterns.
Meet Eugene Lee, a mid-level associate at a Top 40 law firm on Wall Street who succeeds in business by being real, honest, and kind. Good news.
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