Use the internet, spread the word, word of mouth. But in the long run, that's what it all comes down to, you have to play live. You never know who's going to be in that audience who knows somebody else, who knows somebody else, and one thing leads to another. You have to open up to that.
If the evening made one thing clear it was that Ralph MacDonald never forgot his native "Trini" culture and especially its buoyant sounds. He brought the easy sway and earthy vibrancy of those sounds to all the music he made across all genres.