It is no hidden secret that innovation is a necessity to compete in today's marketplace. Often hailed as the Holy Grail for which every organization should strive for, sustainable innovation requires a strategy from start to finish.
Open Innovation is an effective method for gaining ideas from outside an organization, but in order to achieve long term sustained Innovation, companies need to establish a structured repeatable process.
Besides possessing creativity and resilience, the best innovators are the ones who can effectively communicate and "sell" their ideas. Innovators often have to get executive approval for support on a new product or venture. No matter how good an idea is, it will not sell itself.