Goddell's disingenuous portrayal of the league's concern about the health and safety of the players is incredible at best. His assertion that the league has been forthcoming with medical information as it has become available, defies credulity.
I cannot buy any gear, purchase any tickets, or support this team so long as it insists on calling itself a racist name. I will not spend one dollar on Danny Snyder's football club so long as they are called the Redskins.
To a significant extent, ESPN has always been in la-la land about its ability to do news reporting while it also hocks the products its supposed to be covering evenhandedly. But the NFL concussion story may well prove to be the most serious blow to its self-image yet.
My parents raised me with two very important values: Always root for Washington sports teams and respect others. Oddly enough these two seemingly disparate things have been coming into conflict recently.
The NFL vividly illustrates that core operating philosophies blended with deep strategic conviction will translate to superior execution and sustained results than businesses always searching for the next way to reinvent themselves do.