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Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 10.21.2009 | Technology

Read More: Chris Brassington, Marketing, Roi, 2ergo, SMS Messaging, Mobile, Mobile Marketing, Year of the Mobile, Messaging Campaigns, Direct Marketing Association, Marketing Technology, Technology News
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

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3 MBA Tricks to Shorten Boring Meetings

Tim Berry | Posted 09.26.2009 | Business

Read More: Business Meetings, Buzzwords, Mba, Matrix, Roi, Diminishing Returns, Business School, Business News
Tim Berry

On the bad days, in off moments, it seems like my two years in business school were mostly about learning the definitions of a few key buzz words to use in meetings.

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