I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.
Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.
So, what's the solution? Measure nothing and continue to see our college graduates move back home with their parents after school under a mountain of student-loan debt? Know yourself? How about support yourself?
Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.
There is little doubt that the business landscape has changed in the last two decades driven primarily by two forces: globalization and technology. Not surprisingly, these two market influences have directly impacted how heads of companies lead.
Watching the latest marketing and advertising trends for your product, subscribing to niche market journals and simply keeping an eye and ear out for what your current customers like and don't like will have you on your way to mastering SEO.
Zappos founder and CEO Tony Hsieh stopped by the Samsung Blogger Lounge to discuss the revitalization project of Downtown Las Vegas, the new SXSW v2v program, and incredible predictions for the future of business and technology.
It's trite but true: what goes around comes around. Think about it as business karma. If you make it a practice to genuinely thank those who deserve your thanks, they will appreciate your expression of gratitude.
Many companies debate how business can align its objectives with urgent social needs. With the world's economy stuck in neutral, the opportunity to unlock women's potential is too important an opportunity to pass up.