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Roi

How to Find the ROI in Social

Ted Rubin | Posted 07.19.2014 | Business
Ted Rubin

In the world of coordinated creation of social media stories, there's typically two kinds of success, or ROI, on social campaigns -- Cost Mitigation and Sales Increase.

25 Lessons I Learned in 25 Years

Christine Hoh | Posted 07.16.2014 | Healthy Living
Christine Hoh

It has been 25 years of lessons, memories, conversations and connections. Not 25 years of age. I am forever grateful and excited for the next quarter of this life. Thank you.

How to Know When Your Business Needs a Mobile Website

Gabriel Shaoolian | Posted 06.20.2014 | Small Business
Gabriel Shaoolian

In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.

4 Things They Don't Teach You in MBA Programs (Though They Really Should)

Simon Tam | Posted 06.21.2014 | Business
Simon Tam

Having spent six years in two different colleges (for both my Bachelor's as well as Master's), I have a clear idea of what business schools aim to do. However, I also found that there are several things that they don't teach even though they really should.

More CEOs Should Tell Anti-Environment Shareholders to Buzz Off

Andrew Winston | Posted 05.24.2014 | Green
Andrew Winston

At Apple's latest shareholder meeting, a think tank, NCPPR, pushed the company to stop pursuing environmental initiatives like investing in renewable energy. Cook went on a tirade -- or at least what passes for one from the very cool and collected CEO. He made it clear that he makes choices for reasons beyond just the profit motive.

Small Business Owners Should Beware of Pursuing R.O.E. (Return on Ego)

Carol Roth | Posted 03.15.2014 | Small Business
Carol Roth

Technology has blown the doors wide open for many entrepreneurs and would-be entrepreneurs to pursue myriad opportunities. But how do you decide which...

Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars

Anindya Datta | Posted 02.19.2014 | Technology
Anindya Datta

I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.

Truth and Lies of Social Media ROI

Giuseppe Crosti | Posted 01.27.2014 | Business
Giuseppe Crosti

Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.

Why Alumni Salaries Matter and Why Some Colleges Wish They Didn't

Lydia Frank | Posted 01.23.2014 | College
Lydia Frank

So, what's the solution? Measure nothing and continue to see our college graduates move back home with their parents after school under a mountain of student-loan debt? Know yourself? How about support yourself?

Remixing Retail

Catherine Tabor | Posted 11.26.2013 | Business
Catherine Tabor

The ability to track ROI and performance of promotions is finally a reality.

Going Mobile: How a Fragmented Platform Can Zoom to the Top

Russell J. Sapienza, Jr. | Posted 11.25.2013 | Business
Russell J. Sapienza, Jr.

Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.

What Really Fosters Innovation for Business?

VisualNews.com | Posted 11.24.2013 | Business
VisualNews.com

Although the majority of business leaders are making innovation a primary focus, most fail to implement or execute effective innovation strategies.

Can Your Business Afford Celebrity Endorsements?

Forbes | Susan Gunelius | Posted 09.20.2013 | Small Business

Forbes Celebrities have been endorsing brands, products and services for a very long time. However, as useful as a celebrity endorsement is for gen...

The New Demands of 21st Century Leadership

Dr. Jim Taylor | Posted 09.28.2013 | Business
Dr. Jim Taylor

There is little doubt that the business landscape has changed in the last two decades driven primarily by two forces: globalization and technology. Not surprisingly, these two market influences have directly impacted how heads of companies lead.

Dysfunction in the Boardroom

Marilyn Nagel | Posted 09.23.2013 | Business
Marilyn Nagel

For years -- decades, even -- women have been seeking stronger representation on corporate boards, yet minimal progress has been made in recent years.

How Can a Brand Measure PR ROI?

Marni Salup | Posted 05.02.2013 | Business
Marni Salup

Similar to social media, PR can't be solely valued based upon immediate ROI. Effective PR builds on itself and drives longer-term impact.

A Look at the Struggle of Small Businesses on the Internet

Drew Hendricks | Posted 06.15.2013 | Business
Drew Hendricks

Watching the latest marketing and advertising trends for your product, subscribing to niche market journals and simply keeping an eye and ear out for what your current customers like and don't like will have you on your way to mastering SEO.

Could Downtown Vegas Become the Next Hub for Startups? (WATCH)

Shira Lazar | Posted 05.11.2013 | Technology
Shira Lazar

Zappos founder and CEO Tony Hsieh stopped by the Samsung Blogger Lounge to discuss the revitalization project of Downtown Las Vegas, the new SXSW v2v program, and incredible predictions for the future of business and technology.

Social Media Is Just Getting Started

Brett King | Posted 04.28.2013 | Technology
Brett King

As social media continues to embed itself in modern society, we have many traditional businesses and brands still scratching their heads trying to make sense of it all.

11 Words You Should Never Use

Inc. | Posted 01.04.2013 | Small Business

By Steve Tobak, visit Inc. Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to...

The ROI of Gratefulness

Dave Kerpen | Posted 12.26.2012 | Business
Dave Kerpen

It's trite but true: what goes around comes around. Think about it as business karma. If you make it a practice to genuinely thank those who deserve your thanks, they will appreciate your expression of gratitude.

The Real Returns of Mobile ROI

Sasha Grujicic | Posted 11.30.2012 | Business
Sasha Grujicic

Mobility, especially in the convergent world, offers us the closest peek into a host of transactional factors that we have never really seen before.

The 9 Hottest Majors

The Huffington Post/ U.S. News And World Report | Kelsey Sheehy | Posted 11.14.2012 | College

It's no secret: College is expensive. Nationally, student loan debt stands at $914 billion, up $10 billion from just three months prior, according to...

Measuring an Education ROI: No Dollar Left Behind

Lydia Dobyns | Posted 06.03.2012 | Education
Lydia Dobyns

It's time to start measuring educational success by aligning financial resources with performance expectations. "True" educational return on investment (ROI) deserves our undivided attention.

Big Data Comes to the Communications Industry

Christian Olsen | Posted 05.13.2012 | Business
Christian Olsen

Companies don't need to ask questions to the outside world or infer possible responses through educated guessing based on past behaviors. All a company needs to do now is listen.