And as you might guess, Election Night 2012 turned scores of tweeters users into quick-typing political junkies. Whether looking up Nate Silver's stat...
Ding ding ding! Last night's debate at Hofstra University looked more like a pay-per-view boxing match than the town hall debate for undecided voters ...
Regardless of what has happened so far, innovative use of emerging technologies still has the ability to turn the winds, even at such a late stage in the game.
Everyone can agree that social media is great for giving an inside look at a political candidate. But it's how the social media is used that gives perhaps the best picture.
Retweets act as a real-time, national focus group. Each retweet reflects a supporter deciding "I want to spread this." More retweets indicate an issue resonates effectively.
Numbers have become incredibly important in the world of social media; it is seen as authority and popularity, but can one buy popularity and authority?
In late May, the Obama campaign unveiled its latest innovation in the usage of social media: The Dashboard. It serves as more proof that Barack Obama is a master of the deployment of social media in political campaigns.
WASHINGTON -- News that a top adviser to former Massachusetts Governor Mitt Romney had created a Twitter account designed to mock a Democratic Senate ...