Two weeks ago, McDonald's announced that Ronald McDonald was making a comeback in the digital age. He'll be tweeting and taking selfies. What follows is a firsthand account of what happened with Ron got the call.
Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald's, right? Sort of, but not really. Confused? Wondering how a corporation that raked in $27 billion last year can be so stingy with its own charity? You're not alone.
Last month, McDonald's gave its workers a little gift -- a budget purporting to show how to survive on the starvation wages the burger behemoth pays. The bizarre financial plan made millionaire McDonald's CEO Don Thompson look like a real clown.
Systemic change will not happen until we address the vast sums of money and resources corporations like McDonald's spend each year to undermine parents' efforts to instill healthy eating habits in their children.