McDonald's spends nearly a billion dollars a year on advertising. They should trade some of the visibility they get from traditional ads for the favorability that cause marketing offers. Those golden arches need a bigger halo.
Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald's, right? Sort of, but not really. Confused? Wondering how a corporation that raked in $27 billion last year can be so stingy with its own charity? You're not alone.
I thought to myself that if Bobby, a senior in high school, a young man with his whole life in front of him, wasn't asking "why," then I had no right to do so. Instead, I told myself I would find a purpose, a purpose for this brain tumor.
If you have never visited a Ronald McDonald House, then I would encourage you to do so. I can assure you that your life will be changed for the better. You will see hope, love, courage and faith in a place where heroes live.
If you are a mother, grandmother or aunt with a healthy child, give thanks on this Mother's Day and everyday for their health. Life can change in an instant, and it is my sincere hope that you never have to stay at a Ronald McDonald House.
I can see myself as a child disappearing from view with my imaginary friend, dreaming, and wonder if the Ronald McDonald children do the same, using the piano as their own gateway to anywhere but here.