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Rubicon Project

Rubicon Project has Programmatic Pacts with News Corp and Viacom, now Turner

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

LONDON --  Rubicon Project, an ad automation platform, has inked new deals in the past three months with major publishers including News Corp., Viaco...

IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

Andy Plesser | Posted 08.21.2013 | Media
Andy Plesser

CANNES - While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding co...

TechScape: Who Doesn't Want A Smart Ad Server?

Bill_Robinson | Posted 10.08.2012 | Technology
Bill_Robinson

The United States is filled with companies right now all crucially striving to provide the panacea to the online advertising market represented by Google, the big ad agencies and the advertisers themselves who are all trying to figure out this massive, exploding market.