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Sales Conversion

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Diane Primo | Posted 10.29.2013 | Business
Diane Primo

Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.

Thought Followship Marketing Results in Thought Leadership

Diane Primo | Posted 08.27.2013 | Business
Diane Primo

In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.

Influence Marketing vs. Sales Strategy

Sam Fiorella | Posted 03.19.2013 | Business
Sam Fiorella

Consumers, bloggers, and social celebrities with high social influence scores can amplify a brand's message and even a recommend a product they love or are paid to promote, but how targeted is their audience? Are they even in the buying cycle?