Your customer's customer is the real revenue engine behind your business. The B2B companies who truly believe this are the ones who are already pulling ahead of the competition, even in this lukewarm recovery.
John Batelle, one of the gurus of Search, wrote as early as 2004 that the secret of Google's success was its understanding of the web as a database of intentions.
Google is late in providing its enhanced layout and more sophisticated tools. Much of what the company announced is already standard design for Bing, and is common in many professional search based applications.