The good news is that building a compelling landing page primarily means focusing on your core message and removing the major pitfalls that cause new visitors to ditch before they click through. Here's how to make that happen with just a few tweaks.
You have already invested time and money to produce a product or deliver a service and now it's time to attract the business. You have a lot riding on a good sales page.
I am an author so I should be able to write my own sales copy; I am in the business of marketing so creating a landing page is no big deal -- ah, if only these statements were true.