'You Gotta Be In It To Win It'
From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route...
From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route...
AP | Posted 12.02.2009 | Business
NEW YORK - Porsche Cars North America Inc. said Tuesday that its November sales increased 18 percent compared to the same month last year on stronger ...
Grant Cardone | Posted 11.18.2009 | Business
No one denies that the economy is different and that the customer has changed, so who would think that the way in which you sell them would not also have to change?
Switched | Chris Morris | Posted 11.10.2009 | Technology
Traditionally, Black Friday (the day after Thanksgiving for the uninitiated) is when retailers truly slash prices. Early birds can shave hundreds, if ...
Sarah O'Leary | Posted 10.21.2009 | Business
A unique marketing idea is like a rock on the side of a riverbank. It has flat spots and rough spots and points and dips and crags and a host of things that make it different from the rest.
Sarah O'Leary | Posted 09.29.2009 | Business
You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.
Lisa Earle McLeod | Posted 11.11.2009 | Living
Your boss or mother-in-law may be a Machiavellian genius. But it's more likely that their annoying commentary is their own unconscious brain chatter, not a well-crafted strategy to mess with your mind.
Hugh McGuire | Posted 11.08.2009 | Books
Mitchell Joel's Six Pixels of Separation is written as the story of a business owner and entrepreneur, and not as a pundit.
Michelle Madhok | Posted 10.18.2009 | Style
Here's our quick guide to sites to bookmark, clubs to join, sale alerts you shouldn't miss, and more.
thestreet.com | Posted 09.21.2009 | Business
Morgan Stanley (MS Quote) is planning to hire as many as 400 traders and sales people, according to a report, as the firm moves to compete better with...
Rick Foster | Posted 09.21.2009 | Business
Any seasoned salesperson will describe a sales-positive customer in the following terms: relaxed, focused, high-trust, happy. The question is, can salespeople consciously create these biochemically-induced states?
Sarah O'Leary | Posted 08.14.2009 | Media
Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."
Don McNay | Posted 09.13.2009 | Business
As we look at life after the financial crisis, we need to turn traditional thinking on its head. Picking up a copy of Chris Anderson's Free is a good place to start.
Don McNay | Posted 09.10.2009 | Business
Before a person decides on self employment, they need to figure out how important five o' clock is in their lives.
Grant Cardone | Posted 09.07.2009 | Business
If you want to rebuild your business, put all your attention on selling and servicing your clients -- and quit blaming your clients, the banks the economy and the government.
Sarah O'Leary | Posted 08.05.2009 | Business
Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.
Sarah O'Leary | Posted 08.04.2009 | Business
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
Grant Cardone | Posted 09.03.2009 | Business
The problem today is that those that make up the economy lack the skill set, determination, work ethic, creativity and willingness to do whatever it takes to resolve the problems of the market.
Sarah O'Leary | Posted 07.30.2009 | Business
If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decision.
Grant Cardone | Posted 08.29.2009 | Business
We became too reliant and dependent upon others for our false sense of security. The institutions we relied on for easy credit and cheap financing have left us for this new reality.
Denver Business Journal | Mark Harden | Posted 08.27.2009 | Denver
New car sales in Colorado are down 41.4 percent through the first half of the year from the same period of 2008, a steeper sales decline than the nati...
Grant Cardone | Posted 08.01.2009 | Business
People are becoming overly reliant and falsely dependent upon emails, texting and the internet as a primary means of communicating.
Tim Berry | Posted 07.26.2009 | Business
Your credibility, which is inseparable from your integrity, is the key to long-term relationships.
Lesley Stern | Posted 07.03.2009 | Comedy
You probably think you've already sold everything you own that had any financial value. But chances are, you've still got a few possessions that you can really cash in on if you auction them off on eBay.
Mark Silver | Posted 06.14.2009 | Business
Your offer can probably solve multiple problems but in order not to overwhelm and bore people, pick the one biggest problem and focus on it as you write. Bored Readers Don't Buy.
Fauzia Burke | Posted 12.09.2009 | Books