The profession of sales has evolved greatly since the door-to-door days of Willy Loman. With the internet, email and Big Data, technology has facilitated communication and provided access to data in ways that were unimaginable 50 years prior.
It's no surprise that companies will pay big money to snag a relevant domain name. Financial website Forexpros.com just bought the domain name Investing.com for $2.45 million. That price tag makes it the most expensive known domain purchase this year.
I'm going to make a prediction, right here; right now: This crowdsourcing phenomenon is just getting started and Yammer is just the beginning of what is sure to be a clown-car chase for the best companies in this sector.