Auto Industry, Meet Twitter: Ford Re-Launches Fiesta
Read More:
Social Media,
Twitter,
Social Networking,
Millennials,
Sam De La Garza,
Cars,
Marketing,
Ford Fiesta,
Culture,
Technology,
Chicago News
Ford is bringing back the compact to generate excitement and drive sales among the Millennials. The Fiesta re-launch reveals an important lesson for traditional businesses in the Twitter age.
Patricia Martin | Posted 11.21.2009 | Chicago