Often, the greenest consumer route is not buying new products made with Earth-friendly methods but rather scoring used products made with traditional, possibly heinous methods. Reduce, reuse, then recycle.
OK, it's just newsprint. But we journalists tend to get excited about it. More than 50 million newspapers hit stands and porches every morning in this country (double that in China). A tree falls. Many trees, really--200 million per year, just for newspapers.
Deforestation is the most direct environmental repercussion of the approximately ten gazillion cigarettes smoked in the world daily. Wood is used just about every step in production--to cure tobacco, to wrap the leaves with paper, to box them up with cardboard.