Sci Fi Channel

Fox News, SyFy Channel to Merge

Andy Borowitz | Posted 05.25.2011

Andy Borowitz

Roger Ailes, chairman of the new combined network known as SciFox, said that it would roll out a slate of new shows in the fall, including Bill O'Reilly's "Galactica Factor."

Y O Y the Syfy Channel?

Patt Morrison | Posted 05.25.2011

Patt Morrison

Do the network honchos think this is the next, hip iteration of the texting-literate generation? Or that we R 2 dum 2 no betr?

Sy Fy: The Latest Mess From Another Stupid Branding Company

Richard Laermer | Posted 05.25.2011

Richard Laermer

On Tuesday morning, the Sci Fi channel became Sy Fy, which you can be assured will be back as Sci Fi not long after that. You cannot pretend to like this moniker.

Syfy: Sci Fi Channel Officially Rebrands

Hollywood Reporter | Posted 05.25.2011

NEW YORK -- The Sci Fi Channel is now Syfy. The rebranding -- same pronunciation, new spelling -- marks the NBC Universal network's effort to broad...

SyFy Branding Agency: Don't Blame Us, It Was Internal!

New York Post | Posted 05.25.2011

"While we'd love to take credit for all the branding initiatives our clients take on," writes Ken Runkel, executive director of Landor Associates, the...

What's in a Nonsense Name?

Joel Schwartzberg | Posted 05.25.2011

Joel Schwartzberg

The trend in giving your company a nonsense name reached a new high when Sci Fi channel announced it was changing its name to "Syfy."

Syfy Channel: Sci Fi "Imagines Greater," Rebrands

New York Times | Stuart Elliott | Posted 05.25.2011

FOR years, television viewers, journalists who write about TV and services that compile listings have wondered how to refer to a certain cable network...