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Science Momentum

The Science of Momentum: Does a Win Today Predict a Win Tomorrow?

Kevin Kniffin | Posted 04.22.2014 | Science
Kevin Kniffin

If your favorite team or player wins on a given day -- especially if it's a landslide win, then it's likely that "momentum" gets thrown around by people previewing the next event. For better or worse, momentum is one of those concepts that's sticky in our heads.