Beyond a brand -- fine art blends with street, pop, conceptual and appropriation art with razor's edge, using contemporary commerce as a model and as as contextual base for the art, it's manufacturing and its marketing, commenting on social stratification.
Working harder is often counter-productive. If the scope of what you're trying to accomplish is too much to get done in a high quality way, say "no" to some of the less important items and non-value-adding steps.
This is Miami. We never miss an opportunity to embrace our motto: More, Bigger, Brighter, Sexier and Splashier. We take an event like Art Basel and crank up the celebration element higher each year. We're a city of enthusiasts, bon vivants and opportunists.