The one thing you have as a small business that large companies don't have is freedom and more agility. And that needs to be our competitive advantage more than ever before.
Small business owners have difficulty in picking a way of knowing what to focus on. To shed some light on this topic, I interviewed Scott Belsky, co-founder and CEO of Behance, the leading online platform for creatives to showcase and discover creative work.
Human beings aren't designed to do two cognitive tasks at the same time (much less three or four). The research is clear that we're far more efficient when we do activities sequentially, rather than simultaneously.