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Scratch Viacom

Marketing, Millennials, and Disruptive Consumers: A Conversation with Viacom's Ross Martin

Davis Schneiderman | Posted 11.20.2013 | Business
Davis Schneiderman

As Executive Vice President of Viacom Media Networks and leader of Scratch, a "creative SWAT team," Ross Martin operates at the nuanced nexus of marketing, branding, advertising and youth culture.