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Search Engine Keywords

Proposed Remedies for Regulating Google, Part 3: Deception and Abuse of Market Power

Eric K. Clemons | Posted 01.30.2013 | Technology
Eric K. Clemons

Google is paid by click, so placing the sites most likely to attract clicks on top ensures that Google earns as much as it can. There is nothing wrong with revenue maximization, of course! It is simply important to call a thing what it is, and not another nothing.

Keyword Research Is Fast, Free Brand Strategy Research that Helps Smart Companies Grow

Christian Moritz | Posted 10.06.2012 | Business
Christian Moritz

IBM's famous commercial showed two-dozen employees lying on mats trying to come up with good business ideas. Thanks to keyword research opportunities, today's small business can harness the same kind of power -- but without an IBM-sized payroll.

Search-Engine Keywords Violate Privacy Laws, Suit Claims

AP | DINESH RAMDE | Posted 05.25.2011 | Technology

MILWAUKEE — A lawsuit in Wisconsin is bringing a fresh challenge to the practice of paying for keywords on Google and other search engines to bo...