As we have seen from the evolution of other Google products as mentioned above, there is no doubt that Google Authorship will continue to grow in importance when it comes to getting find in search results, as well as allowing authors to get better recognition for their work.
SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
While I do believe that the best marketing in the world can't help a bad product, and that marketing a great product will make growth a lot easier, user acquisition tactics will probably always be necessary.
One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?
Whilst the Panda algorithm, which is still refreshing 18 months on, is arguably more concerned with onsite factors, its not-too-distant relative, Google Penguin, was designed to focus on the other significant realm of SEO: offsite.
With the migration of Google Places to Google+ Local and the release of Google Knowledge Graph, you now have the opportunity to increase the signals that the search engines can find about your business. Here is an overview of recent features and how you can leverage them.
"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."
"If your customers are not ready to buy, help them to be profitable enough so that they can buy. When it is time to buy, they will want to buy from you, because you were the one who helped them get there."