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Search Engine Optimization

Guess Who Owns Online Sex?

The Huffington Post | Alexis Kleinman | Posted 05.02.2013 | Technology

When you type "sex" into Google, you would probably expect a porn site to be at the top of the results. Instead, comedy site Funny Or Die's sex topic ...

The Complete Guide to Google Authorship

Jayson DeMers | Posted 05.08.2013 | Technology
Jayson DeMers

As we have seen from the evolution of other Google products as mentioned above, there is no doubt that Google Authorship will continue to grow in importance when it comes to getting find in search results, as well as allowing authors to get better recognition for their work.

Web Design and SEO: How to Make Your Website Look Good and Rank Well

Jayson DeMers | Posted 04.29.2013 | Technology
Jayson DeMers

SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.

Take Two: Following Up on "Content Strategy" and the "New" SEO

Jayson DeMers | Posted 03.11.2013 | Technology
Jayson DeMers

One of the best things about the Internet is the fact that amidst all the noise, meaningful discussions and insights regularly surface.

How to Acquire Your First Users Without Spending Money

Michael B. Fishbein | Posted 02.16.2013 | Business
Michael B. Fishbein

While I do believe that the best marketing in the world can't help a bad product, and that marketing a great product will make growth a lot easier, user acquisition tactics will probably always be necessary.

How to Keep Your Website Traffic Healthy

Mona Elesseily | Posted 02.06.2013 | Small Business
Mona Elesseily

The most important part of having a strong offense is putting a good defensive strategy in place -- and in the SEO world, this means staying up-to-date on industry news.

The New SEO: How to Build an Online Presence Google Will Love!

Penny C. Sansevieri | Posted 01.07.2013 | Technology
Penny C. Sansevieri

With all the changes to Google many Internet gurus have predicted the end of SEO. Well, it's not the end per se, but rather a change from the way we used to market online.

5 Easy Steps to Build Your Online Brand

Mona Elesseily | Posted 11.25.2012 | Business
Mona Elesseily

How can you capture the benefits of strong branded signals across your web presence? Consider taking all of the following steps.

How to Analyze Your Website Traffic

Penny C. Sansevieri | Posted 10.23.2012 | Small Business
Penny C. Sansevieri

One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?

Changing SEO Strategies Post-Google Penguin

Ben Wood | Posted 10.22.2012 | Technology
Ben Wood

Whilst the Panda algorithm, which is still refreshing 18 months on, is arguably more concerned with onsite factors, its not-too-distant relative, Google Penguin, was designed to focus on the other significant realm of SEO: offsite.

Is It Safe to Google "Kristen Stewart?" How Hackers Target Celebrity Gossip

Michael Gregg | Posted 10.10.2012 | Technology
Michael Gregg

Whenever a celebrity scandal breaks, like Kristen Stewart's cheating on boyfriend Robert Pattinson, entertainment journalists aren't the only ones scrambling to get the story online -- so are hackers.

SEO: 2 Things You Simply MUST DO First

John Fox | Posted 08.06.2012 | Technology
John Fox

Ever wonder why so few people visit your website? It might be your fault.

How to Get More (Qualified) Buyers to Your Website

Penny C. Sansevieri | Posted 08.26.2012 | Small Business
Penny C. Sansevieri

In an ideal world, your site should be able to weather any algorithm change that Google throws at you. If you aren't sure if your site is vulnerable to these changes, keep reading.

How to Optimize Your Message With Blogging, an Interview with Rich Brooks

Penny C. Sansevieri | Posted 08.11.2012 | Small Business
Penny C. Sansevieri

I spent some time, pre-BlogWorld, with Rich Brooks; he is the president of Flyte New Media.

Forget Keyword for SEO -- Concentrate on the Properties and Associations of "Things" to Improve Search Optimization

Julio Fernandez | Posted 08.05.2012 | Technology
Julio Fernandez

With the migration of Google Places to Google+ Local and the release of Google Knowledge Graph, you now have the opportunity to increase the signals that the search engines can find about your business. Here is an overview of recent features and how you can leverage them.

How to Keep Your Website Optimized for Google: An Interview With Simon Heseltine

Penny C. Sansevieri | Posted 05.30.2012 | Technology
Penny C. Sansevieri

"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."

Building Brand, Community and Customer Loyalty: An Interview With Gillian Muessig (Part Two)

Penny C. Sansevieri | Posted 07.22.2012 | Small Business
Penny C. Sansevieri

"If your customers are not ready to buy, help them to be profitable enough so that they can buy. When it is time to buy, they will want to buy from you, because you were the one who helped them get there."

Why The Atlantic No Longer Cares About SEO

mashable.com | 1 Day Ago by | Posted 07.10.2012 | Media

The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlant...

Prosecutor Sues Ex-Girlfriend For Slamming Him On Boyfriend-Grading Website

Posted 03.28.2012 | Weird News

Google "Matthew Couloute." You might find the results humorous, unless, of course, you are Matthew Coulout. Couloute, a high-power Connecticut atto...

Driving Thousands of Hits to Your Website!

Penny C. Sansevieri | Posted 03.14.2012 | Technology
Penny C. Sansevieri

If you're ready to get more traffic to your site (and who isn't?), just throwing up a website won't cut it. Here's a quick guide for getting more quality visitors to your website!

5 Sure Ways To Kick Off Your 2012 Marketing

Michael Tasner | Posted 03.07.2012 | Business
Michael Tasner

I still believe to this day the quote by Peter Drucker: "Marketing and Innovation are the only two functions of business." When your marketing is solid, all else falls into place.

Search Engines 101: Part 3

Marc Ostrofsky | Posted 02.19.2012 | Technology
Marc Ostrofsky

If you want to truly understand the good, the bad and the ugly of search engines, I strongly recommend you read this. Keywords for a website need to b...

Search Engines 101: Part 2

Marc Ostrofsky | Posted 02.14.2012 | Technology
Marc Ostrofsky

Advertising and Local Search Local search allows users to designate a geographical locality when they search for Keywords and phrases. The local-sear...

Search Engines 101: Part I

Marc Ostrofsky | Posted 01.22.2012 | Technology
Marc Ostrofsky

Everyone knows what search engines are. But relatively few know how to use them effectively.

Twenty Ways to Drive More Traffic to Your Website and Blog

Penny C. Sansevieri | Posted 11.23.2011 | Books
Penny C. Sansevieri

Increasing traffic to our website and/or blog can be a full-time job. But it doesn't have to be.