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11 Hot SEO Tools Every Publisher Should Use

John Rampton | Posted 06.24.2014 | Business
John Rampton

Despite the fact that SEO plays an inarguably important role in the success of my business, many online publishers continue to neglect their SEO strategy, usually due to a lack of experience or a lack of resources.

The Complete Beginner's Guide to SEO

Courtney Seiter | Posted 06.06.2014 | Business
Courtney Seiter

In this post, we're going to break it down in the complete beginner's guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization.

Simple Tips to Create Increased Customer Engagement

Scott MacFarland | Posted 05.16.2014 | Business
Scott MacFarland

Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let's clear up the confusion, shall we?

The Best Place to Hide a Dead Body is Page Two of Google

Chad Pollitt | Posted 06.17.2014 | Business
Chad Pollitt

The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught my attention when the quote was dropped on inboun...

If a Picture Is Worth a Thousand Words, What Is a Video Worth?

Scott MacFarland | Posted 05.19.2014 | Business
Scott MacFarland

Video has been around for a long time. Producing styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever.

Gifts, Social Media and Online Privacy

Jeremy Harris Lipschultz | Posted 04.27.2014 | Technology
Jeremy Harris Lipschultz

Raise your hand if you have ever purchased the wrong gift. The $60 billion annually spent in the United States on unwanted presents is a frustrating problem that can be solved, Fligoo CEO and startup co-founder Lucas Olmedo says.

Video's Hidden 'Secret Sauce' Marketers Need To Know

Scott MacFarland | Posted 03.25.2014 | Business
Scott MacFarland

When a video is produced and shared, it has many benefits. Video has several powerful characteristics that make it a great storytelling medium. What we tend to forget is that SEO and quality score are also impacted.

Get Your Blog On! The Important Role Blogging Plays in Business Development

Loolwa Khazzoom | Posted 02.23.2014 | Business
Loolwa Khazzoom

Blogging can help market your business, since blog posts can be shared across multiple social networks. If others find your blog post helpful, your post just might get a whole lot of eyeballs on it.

Google Instant Perpetuates Stereotypes, Study Finds

Tanja M. Laden | Posted 02.19.2014 | Technology
Tanja M. Laden

Google Instant is a functionality that's supposed to help people save time by typing less, but according to a new study from Lancaster University scholars Paul Baker and Amanda Potts, it's also got a very serious downside.

Why Your Business Needs to be Found on Mobile Devices [Infographic]

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

Google's New Policy and the Conscientious Click

Amanda Gutterman | Posted 12.14.2013 | Technology
Amanda Gutterman

Whether you like it or not (weak pun intended), every click you make online, every purchase, every article you read, says something about you. And with the rise of targeted advertising, that information is increasingly convertible into dollars.

eBay, My First Love and Me

Jim Moret | Posted 12.08.2013 | Technology
Jim Moret

Consider it a leap of faith. More than forty years after I let her go, certain that I would never see her again, my first love and I were reunited, thanks to eBay.

Tips For Online Price Comparison, From Michelle Madhok (WATCH)

Posted 10.07.2013 | MarloThomas

Michelle Madhok, Online Shopping Expert and Founder of SheFinds Media gave her expert advice on the best and fastest way to do price comparisons onlin...

The Changing Face of Search Engine Optimization

Don Dodds | Posted 10.21.2013 | Technology
Don Dodds

With a multitude of different tactics out there for driving traffic to a website, it can be hard to decide which ones are worthwhile and which ones simply take too much time to offer a satisfactory return on investment.

Why Google Is Evil

Ira Israel | Posted 10.07.2013 | Technology
Ira Israel

Google had a wonderful search engine but unfortunately has become some sort of perverse game that we are all forced to play. And while the people at Google and their shareholders continue to earn billions, small businesses like mine suffer.

Yahoo Finally Kills Off An Internet Legend

AP | By BARBARA ORTUTAY | Posted 09.07.2013 | Technology

NEW YORK (AP) — Once up on a time, there was a popular search engine called AltaVista. It lives no more. On Monday, its owner Yahoo I...

Regulators: Stop With Deceptive Advertising!

Reuters | Posted 06.26.2013 | Technology

SAN FRANCISCO, June 25 (Reuters) - U.S. regulators warned leading Internet firms including Google Inc. to better identify paid ads in search results, ...

Dear NSA, George Orwell Is Watching You

Magda Abu-Fadil | Posted 08.16.2013 | World
Magda Abu-Fadil

It's a month of ironies focused on Net freedom and somebody is benefiting from it - with a great sense of humor to boot. Irony 1: "Dear NSA, you can ...

A Link to a Stronger San José Economy

Sam Liccardo | Posted 07.20.2013 | Impact
Sam Liccardo

Since the state legislature eliminated local redevelopment agencies a couple of years ago, cities up and down the California coast have grappled with means to boost job growth without the dollars that redevelopment agencies used to provide.

The 'Ungoogleable' Problem

AP | Posted 05.26.2013 | Technology

STOCKHOLM (AP) — Sweden's language watchdog has accused Google of trying to control the Swedish language in a dispute over the definition of the col...

Web Design and SEO: How to Make Your Website Look Good and Rank Well

Jayson DeMers | Posted 04.29.2013 | Technology
Jayson DeMers

SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.

Online Profiling and Invasion of Privacy: The Myth of Anonymization

Eric K. Clemons | Posted 04.22.2013 | Technology
Eric K. Clemons

We have been conditioned to accept privacy abuses as the price of using the Internet. These abuses generally involve having our search engine send us "better" ads, which most of us believe cannot be too dangerous.

Facebook's New Graph Search Is Google's Nightmare Come True

Peter Scheer | Posted 03.18.2013 | Technology
Peter Scheer

Although the stock market yawned at Facebook's announcement of "Graph Search," its new search service, with investors wagering it would only hurt smaller, vertical search services like Yelp and Linkedin, the truth is that it is potentially much more significant than that.

The Top 5 Monetization Tools for Mobile Apps

Kevin Ducoff | Posted 03.13.2013 | Technology
Kevin Ducoff

How can your app, from the day you introduce it to the iOS, Android or Windows market, monetize?