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Search Marketing

5 Ways New Google Advertisers Lose the Pay Per Click Game

Jon Rognerud | Posted 09.28.2014 | Small Business
Jon Rognerud

Pay per click (PPC) marketing and Google Adwords is firmly entrenched as a viable online marketing method for a wide range of businesses. New advertisers are coming on board fast, but quickly learn that it's not as easy as first thought. There are a number of gotcha's to look out for.

7 Things Godzilla Can Teach us About Search Advertising

John Gagnon | Posted 09.27.2014 | Small Business
John Gagnon

Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!

What's the Future of Search?

Liz O'Neill Dennison | Posted 09.28.2013 | Technology
Liz O'Neill Dennison

My fourth grade computer class was pretty much the best thing about 1997. We spent half of the class immersed in "educational" games like Zoombinis (h...

How a Community Built Over a Decade Markets the Leading Institution in Search Engine Education

Neal Rodriguez | Posted 05.25.2011 | Business
Neal Rodriguez

For those of you who have read and seen my work, you may know that Danny Sullivan created the resource from which I first learned how to launch search...

5 Search Marketing Tips For The Holidays

searchengineland.com | Posted 05.25.2011 | Technology

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...