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Search Marketing

5 Ways New Google Advertisers Lose the Pay Per Click Game

Jon Rognerud | Posted 07.30.2014 | Small Business
Jon Rognerud

Pay per click (PPC) marketing and Google Adwords is firmly entrenched as a viable online marketing method for a wide range of businesses. New advertisers are coming on board fast, but quickly learn that it's not as easy as first thought. There are a number of gotcha's to look out for.

7 Things Godzilla Can Teach us About Search Advertising

John Gagnon | Posted 07.28.2014 | Small Business
John Gagnon

Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!

What's the Future of Search?

Liz O'Neill | Posted 09.28.2013 | Technology
Liz O'Neill

My fourth grade computer class was pretty much the best thing about 1997. We spent half of the class immersed in "educational" games like Zoombinis (h...

How a Community Built Over a Decade Markets the Leading Institution in Search Engine Education

Neal Rodriguez | Posted 05.25.2011 | Business
Neal Rodriguez

For those of you who have read and seen my work, you may know that Danny Sullivan created the resource from which I first learned how to launch search...

5 Search Marketing Tips For The Holidays

searchengineland.com | Posted 05.25.2011 | Technology

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...