Growing up in the '70s, as soon as the last plate was cleaned and put away from Thanksgiving dinner, it was Christmas time. It's true that I loved all the activities and traditions, but I can't deny that my main focus was on toys.
Sears has failed to get my attention. Jake's, a store 1/1000th of their size, has done a better job. And the biggest reason: service. This is how small brick-and-mortar retailers can succeed in an online world.