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Seattles Best Coffee

Empty Vessels

Stanley Hainsworth | Posted 07.19.2014 | Business
Stanley Hainsworth

"Empty vessels favor the bold," I told my friend. A unique and potentially memorable name, when paired with a quality product that truly meets consumers' needs, can be the most powerful asset a brand can wish for.

Seattle's Best: "It's Like Drinking Suntan Lotion, But Better Tasting'

So Good | Posted 08.20.2012 | Food
So Good

In advertising, a great catch phrase can make or break a product.

Starbucks To Roll Out Thousands Of Coffee Vending Machines

Posted 06.07.2012 | Food

Apparently, there's not enough ways to get coffee on-the-go, so Seattle's Best Coffee (owned by Starbucks) has teamed up with Coinstar to launch thous...

Diet-Busting Fast Food Iced Coffees

The Daily Meal | Posted 07.17.2012 | Food
The Daily Meal

It seems like some sort of cruel joke that the warm-weather season's tastiest drinks -- thick and creamy milkshakes, rich blended frappes, and the like -- can be some of the biggest threats to your swimsuit figure.

Starbucks Jumps On The Juicing Bandwagon

AP | Posted 05.19.2012 | Los Angeles

SEATTLE — Starbucks Corp. is pushing beyond coffee with the opening of the first Evolution Fresh Inc. juice store, the company said Monday. Sta...

Starbucks' Secret Weapon

ForbesWoman | Posted 01.03.2012 | Women

Starbucks' Seattle headquarters is a temple to coffee, with walls of muted espresso-colored woods enclosing trees ripe with coffee cherries and barrel...

Borders To Make A Final, Desperate Attempt At Survival

Business | Posted 08.01.2011 | Books

The future of Borders Group Inc. may become clearer Thursday when a bankruptcy judge considers the bookseller's request for more time to craft a turna...

WATCH: Bike Shop For South Side Kids Wins Award

Posted 07.16.2011 | Chicago

Seattle's Best Coffee was on the lookout for organizations doing great things in their community, despite all odds, and found a South Side bike shop t...

Starbucks Targets Its Haters With Seattle's Best Brand

Posted 07.03.2011 | Food

Starbucks knows that not everyone wants its coffee...but that isn't going to stop the chain from trying. Business Week reports that Seattle's Best Cof...

Starbucks Revamps Seattle's Best Brand Coffee

AP | Posted 05.25.2011 | Food

SEATTLE — Coffee chain Starbucks Corp. plans to revamp its Seattle's Best brand, expanding its availability through franchises and a big expansi...

Starbucks: Expanding Seattle's Best Coffee Brand

AP | LAUREN SHEPHERD | Posted 05.25.2011 | Business

NEW YORK — Starbucks Corp. is hoping its Seattle's Best Coffee chain will be its growth engine during the recession. Even as Starbucks shutters...