What do people think of when they think about you? Are you thought of as intelligent, trustworthy, and reliable or do people associate you with poor quality work and someone who is always late? You have a personal brand whether you know it or not.
An authentic, passionate "Problem, Approach, Resolution" story taken from your own life-story will have a "Wow!" effect on bored and jaded HR officers and managers.
Business and the rock star life/grind are not so different. Meetings are your world tour. When you head out on tour, make sure you have a merch table. Your branding can't survive without it.
Having spent a lifetime studying mans' true spiritual nature, I would be the last to insist that what emanates from the heart takes second place to physical appearance. Or vice-versa.
When The New York Times hired 21-year-old Brian Stelter to write about digital media and television for the paper's Business section, most stories abo...